James Achenbach

Toy Box: Woods changes driver shaft

Tiger Woods didn’t need his driver much at The Players, but to better tackle a tight TPC Sawgrass course, he switched to a heavier driver shaft for greater accuracy.

Toy Box: Rookie Ernst wins with Ping

Derek Ernst, the rookie winner of the Wells Fargo Championship, had 14 Ping clubs in his bag. He followed fellow Ping staff player Billy Horschel, who won a week earlier in New Orleans.

Rife re-emerges with new products

Since acquiring Rife in 2012, new owner and president Ben Zylstra has been busy developing products and a brand identity: He wants the company to be known as a manufacturer of putters that look like pieces of art.

Toy Box: Scott proves clutch with Cameron prototype

Adam Scott delivered two pressure-packed putts on Sunday – one that earned him a spot in a playoff, the other a Masters title – courtesy of a new Scotty Cameron putter.

Bubba takes a stand in Moving Day Awards

Bubba Watson on viewers calling in rules infractions: “I’m going to start calling in (as a protest against callers). You can put bad press on somebody. All it takes is one person to say something and bad press gets on you, even though you did nothing wrong.”

Big Three salute the game with ceremonial drives

Arnold Palmer, Gary Player and Jack Nicklaus just "dinked" drives on the 1st tee to kick-off the Masters. But their ceremonial role allowed them to salute the game – and gave fans a chance to honor the Big Three.

Scott to wield 913D3 driver and Futura prototype

Adam Scott will compete at the Masters with a new driver and putter: a Titleist 913D3 driver and a Scotty Cameron Futura X Prototype putter.

Callaway: Phrankenwood is Lefty's "mystery" club

Callaway officials confirmed the Phrankenwood (a 2-wood) was the "mystery" club referenced by Phil Mickelson in Houston; they do not know whether he will carry it during the Masters.

Toy Box: Oldies but goodies work well for Points

There is a lesson to be learned from D.A. Points, champion of the Shell Houston Open: Play with clubs that inspire confidence, even if those clubs are old.

Iomic and No. 1 focus on U.S. grip market

Iomic and No. 1 golf grips, made by two different Japanese companies, are making a bigger push in the U.S. with "sticky" and colorful products.

SeeMore expands business, creates Putter Institute

SeeMore Putter is creating a putting institute to bring together teachers and golfers to dissect putting online and in person.

Toy Box: Streelman relies on popular wedge configuration

A 54-60 wedge configuration of differing brands helped carry Kevin Streelman to his first PGA Tour win at Tampa Bay

Toy Box: Woods becomes Covert operative

At the WGC-Cadillac Championship at Doral, Tiger Woods captured his second win of the year and his first WGC victory since 2009.

Don't expect USGA, R&A to blink on anchoring

When the USGA and R&A settle the anchoring debate, don't expect the decision to come down to a popularity contest. In fact, it's fair to anticipate the proposed ban taking effect.

Grip Month: Golf Pride's green Victory set the bar

Golf Pride's green Victory grip popularized slip-ons and transformed the category. Though it's no longer available at retail, its legacy has shaped Golf Pride's evolution as a leading grip maker.

Toy Box: New Bettinardi putter aids Kuchar

With the help of his new Bettinardi putter, Matt Kuchar won his first WGC-Accenture Match Play. Check out the latest Toy Box Notes!

Toy Box: Merrick enters winner's circle

John Merrick enters the winner's circle with Titleist and Phil Mickelson's search for a 3-wood continues in this week's Toy Box notes.

Toy Box: Snedeker wins with TaylorMade ‘classic’

From Brandt Snedeker's win at the AT&T with a TaylorMade 'classic' to Rocco Mediate's mix-and-match bag, take a look at equipment used last week in the world of golf.

Shaft Month: Graphite gains momentum in irons

Manufacturers of graphite iron shafts, citing exceptional feel and improved performance, are conspicuously bullish as they head into a new season.

Shaft Month: Accra's co-owner, a preacher of proper fitting

The Accra Premium Golf Shafts business is based on intelligent, informed fitting, and Accra shafts are available only through a network of some 350 club fitters around the world.