Marketing

TaylorMade pledges $5 million to grow game

TaylorMade Golf pledged $5 million Tuesday evening to foster the growth of the game of golf in a five-year effort will be conducted under an entity called Hackgolf.

With McIlroy in tow, Nike introduces new line

Rory McIlroy spoke frankly at Nike's recent Innovation Unleashed event in Las Vegas -- as did Nike Golf president Cindy Davis.

In parting shot, McIlroy sues Horizon

Rory McIlroy is suing Horizon Sports just days after he split from the management company. The dispute, which Irish media reports say concerns commissions paid by McIlroy to Horizon, was filed in Commercial Court in Dublin. The move comes after McIlroy left Horizon to form his own firm.

Tiger Woods signs new endorsement deal with Nike

Picturing Tiger Woods adorned with anything but Nike swooshes is difficult to do. And a new endorsement deal between the two ensures that such a vision will remain just that – a figment of the imagination.

Omega signs Stanley, English to endorsement deals

Swiss watchmaker Omega, a long-time investor in golf marketing, has added two rising PGA Tour stars to its endorsement roster: Harris English and Kyle Stanley.

McIlroy adds endorsement deal with Omega

Rory McIlroy, coming off a runner-up finish in the Valero Texas Open for his best finish this year, is the latest brand ambassador for Swiss watchmaker Omega, joining Greg Norman, Sergio Garcia and Stacy Lewis.

McIlroy adds Bose to booming sponsorship deals

Adam Schupak says Rory McIlroy, despite his current struggles, is making a run at becoming a versatile pitchman. The latest evidence: a deal with Bose Corp.

Complete coverage: Grow the Game

Golfweek's seven-part "Grow the Game" series casts a spotlight on the individuals, programs and facilities that are striving to make golf thrive again.

PGA Junior League Golf aims to attract youth

As a club manager for nearly 40 years, Dennis Johnsen has witnessed his share of grow-the-game initiatives. More often than not, he says, their hype outweighs their results.

First Links: A blueprint for golf 'bunny slopes'

Placing the uninitiated golfer on the first tee of a course stretching 7,000 yards or more makes as much sense as letting a newly licensed driver on a German autobahn.

Familial approach: Raven GC engages kids, parents

Phoenix’s Raven Golf Club engages parents, kids with creative programs.

Lewis takes junior golf instruction straight to schools

What started as a way to complement his PGA duties now has PGA pro Troy Lewis managing as many as a dozen part-time instructors at nearly 40 golf schools annually in Fort Worth, Texas.

Golf answers urgent call to grow the game

Golf 2.0. It’s a title that will become part and parcel of the game this year, lexicon that will roll off the tongues of Jack Nicklaus, U.S. Golf Association and PGA of America executives, TV commentators and just about anybody who’s anybody in golf. But what exactly is it?

GolfTEC inspires more, and better, play

Joe Assell, co-founder of GolfTEC, which delivers 21st-century, technology-based instruction rather than Band-Aid swing fixes, is addressing a frequently overlooked aspect in the industry’s efforts to grow the game: poor player retention.

Els turns to IMG for management

IMG, the management and marketing giant, announced today the signing of Ernie Els to a representation deal, marking a rebound for the firm beset by recent agent and player defections.

Omega upgrades PGA marketing deal

Swiss watchmaker Omega upgraded its partnership with the PGA of America, timing the launch of new marketing initiatives with the upcoming Ryder Cup at Medinah Country Club.

PGA of America, Ketel One Vodka enter marketing deal

Ketel One Vodka, a freshly minted licensee of the PGA of America, wasted little time capitalizing on its new marketing opportunity: At the PGA Championship, it already had a new signature drink to mark the occasion.

Turkish event: Precursor to Olympic bid?

The world's top golfers have a lucrative pay day awaiting them at the inaugural $5.3 million Turkish Airways World Golf Finals.

PGA launches ad campaign for Get Golf Ready

Continuing its push to grow the game, the PGA of America debuted a promotional campaign for the Get Golf Ready initiative on ESPN Radio and Yahoo.com.

Amid fallout at IMG, Donald looms as top prize

IMG Worldwide remains one of the premier representation firms in sports and entertainment, but the recent defections of top golf agents and players – as well as last week’s exit of tennis great Roger Federer – has the agency under scrutiny.

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