Acushnet has confirmed the hiring of Solebury Capital Group as an adviser for the company’s potential return to public trading, as confirmed by Wally Uihlein, the chairman and chief executive at Acushnet.
Rory McIlroy is suing Horizon Sports just days after he split from the management company. The dispute, which Irish media reports say concerns commissions paid by McIlroy to Horizon, was filed in Commercial Court in Dublin. The move comes after McIlroy left Horizon to form his own firm.
Picturing Tiger Woods adorned with anything but Nike swooshes is difficult to do. And a new endorsement deal between the two ensures that such a vision will remain just that – a figment of the imagination.
Rory McIlroy, coming off a runner-up finish in the Valero Texas Open for his best finish this year, is the latest brand ambassador for Swiss watchmaker Omega, joining Greg Norman, Sergio Garcia and Stacy Lewis.
Golf 2.0. It’s a title that will become part and parcel of the game this year, lexicon that will roll off the tongues of Jack Nicklaus, U.S. Golf Association and PGA of America executives, TV commentators and just about anybody who’s anybody in golf. But what exactly is it?
Joe Assell, co-founder of GolfTEC, which delivers 21st-century, technology-based instruction rather than Band-Aid swing fixes, is addressing a frequently overlooked aspect in the industry’s efforts to grow the game: poor player retention.
Ketel One Vodka, a freshly minted licensee of the PGA of America, wasted little time capitalizing on its new marketing opportunity: At the PGA Championship, it already had a new signature drink to mark the occasion.
IMG Worldwide remains one of the premier representation firms in sports and entertainment, but the recent defections of top golf agents and players – as well as last week’s exit of tennis great Roger Federer – has the agency under scrutiny.
In an effort to elevate golf fitness – and strengthen its business – Nike Golf has launched a major training initiative called NG 360. Among its first elements: a smartphone app and an alliance with the Gray Institute, a renowned "movement" center.
<strong>Gene Yasuda:</strong> The golf cognoscenti may not be willing yet to restore their faith in Tiger Woods, but at least one major marketer is backing him – and putting its brand reputation on the line.
Omega, the Swiss luxury watchmaker, long has been a major sponsor of professional golf in Europe and Asia. Now, it’s raising its profile in the U.S. with a five-year marketing deal with the PGA of America.