John Ward, a veteran sales executive with TaylorMade-Adidas Golf, was named president of Adams Golf in June 2012. After 1 1/2 years at the helm, Ward offers candid observations about his company, the state of golf and the future of the game.
For 2013, adjustable drivers dominate the landscape. For the first time, every major golf equipment manufacturer will showcase at least one adjustable driver at the PGA Merchandise Show, Jan. 24-26 in Orlando, Fla.
For 2013, another trend is emerging in drivers: no loft stamped on the clubhead. TaylorMade (R1), Nike (VR_S Covert), Cobra (Amp Cell) and Adams (Super S) all have it. Or better said, they don’t have it.
More white golf clubs were coming. Everybody knew it. Now here they are for 2013 -- white-headed metalwoods from Adams, joining the parade of white drivers, fairway woods and hybrids introduced by TaylorMade in 2011.
Brian Bazzel, senior director of product creation for TaylorMade/Adams Golf, walks David Dusek through a few of Adams’ signature pieces of equipment, including the Adams Tight Lies hybrid and Adams Red hybrid.