Iomic and No. 1 golf grips, made by two different Japanese companies, are making a bigger push in the U.S. with "sticky" and colorful products.
The original oversized SuperStroke was designed to take hands out of the stroke. That innovation has led to an array of putting grips and growing popularity on the pro tours.
Francesco Molinari agreed to use special Pirelli grips on his Nike clubs. He chose grip manufacturer Lamkin because he already felt comfortable using Lamkin’s i6 3GEN grips.
The Secret Grip, with a tungsten insert in the butt cap of the grip, serves as a counterbalance. Advocates, including Jack Nicklaus, say it slows the hands during the swing and promotes accuracy.
Bubba Watson, one of the longest hitters on the PGA Tour, has a driver grip as big as a Sequoia. Ping's Tour technician, Daniel Udd, explains the custom work done for the 2012 Masters Champion.
Golf Pride's green Victory grip popularized slip-ons and transformed the category. Though it's no longer available at retail, its legacy has shaped Golf Pride's evolution as a leading grip maker.