At the PGA Merchandise Show, Terry Koehler, president and chief executive of the new Ben Hogan Golf Equipment Company, ended months of speculation by lifting the veil on a modern incarnation of Hogan irons and wedges.
Callaway’s slogan for the new XR and XR Pro drivers is “The Relentless Pursuit of Speed.” The pursuit is aimed at helping golfers generate more clubhead speed, which should translate to more ball speed and more distance off the tee.
Callaway developed the new XR and XR Pro irons for players who are looking for more ball speed and distance, and the company thinks it achieved its goals by utilizing a few technologies that have been successful in woods and hybrids.
Golf balls are getting softer. As a whole, compression ratings are going down. Callaway introduced its Chrome Soft, a 65-compression ball with three-piece construction and a urethane cover, on Dec. 16.
Harkening back to the shape of the original Rescue club, the new R15 Rescue has a smaller “peanut” head shape (99cc), commonly preferred by tour staff professionals and amateurs who want to shape shots.
Ian Poulter has announced a new equipment allegiance. Days after splitting with Cobra-Puma Golf, Poulter used Twitter on Tuesday to announce that we will be a Titleist and FootJoy staff player for the 2015 season.
The Tour Edge E8 family of golf clubs includes drivers, fairway woods, hybrids and irons -- with the base version touting higher trajectories and E8 Beta versions offering lower trajectories in general.