Golf simulators have come a long way, and the next step is expanding beyond those who can afford such a high-priced toy. As a new generation of lower-cost simulator devices become available, virtual golf could become a viable solution for golf’s future.
At the PGA Merchandise Show, Terry Koehler, president and chief executive of the new Ben Hogan Golf Equipment Company, ended months of speculation by lifting the veil on a modern incarnation of Hogan irons and wedges.
Callaway’s slogan for the new XR and XR Pro drivers is “The Relentless Pursuit of Speed.” The pursuit is aimed at helping golfers generate more clubhead speed, which should translate to more ball speed and more distance off the tee.
Callaway developed the new XR and XR Pro irons for players who are looking for more ball speed and distance, and the company thinks it achieved its goals by utilizing a few technologies that have been successful in woods and hybrids.
Golf balls are getting softer. As a whole, compression ratings are going down. Callaway introduced its Chrome Soft, a 65-compression ball with three-piece construction and a urethane cover, on Dec. 16.