Ed Mitchell, maker of Steelclub loft and lie machines, became a club professional in 1962 and has attended somewhere in the neighborhood of 50 PGA Merchandise Shows.
Titleist’s newest Pro V1 golf balls are ready to hit retailers’ shelves this week, promising more distance, softer feel and more durability in a tour-proven ball that already has won seven professional golf tournaments around the world.
The 60th version of the PGA Merchandise Show will be held Jan. 24-26. More than 41,000 golf industry professionals and 1,100 vendors from 75-plus countries are scheduled to attend.
Golfweek interviews key personnel involved in the hiring of the PGA of America's new CEO and reveals how Pete Bevacqua emerged as the best man for the job.
Backweighting will be seen in abundance at the PGA Merchandise Show. Sometimes called counterbalancing, backweighting is nothing new. It has been a part of the game for decades – clubmakers place lead or some heavy material in the butt end of the shaft to alter the feel and balance point of a club.
Little One was born from grinding down the head of a 7-iron into a miniature iron head (37-degree loft). The idea of the club is to improve accuracy by forcing players to hit the ideal spot on the clubface.
A look at the festivities around Orange County National for the 2013 PGA Merchandise Show.
Smoother acceleration, better cold starts, a quieter ride and a greener footprint on the golf course are just some of the advantages of Yamaha’s new Electronic Fuel Injection golf carts.
Golfweek brings you the latest news and hottest gear from the world's largest golf expo, which wrapped up its 60th rendition on Saturday.
Drivers – colorful and with lower spin – offer plenty of options for 2013
For 2013, adjustable drivers dominate the landscape. For the first time, every major golf equipment manufacturer will showcase at least one adjustable driver at the PGA Merchandise Show, Jan. 24-26 in Orlando, Fla.
Callaway is introducing a driver - the Razr Fit Xtreme - and preaching a club-fitting philosophy that is different than driver developments from several other companies.
The TaylorMade golf club family is expanding, as RocketBallz has a sibling for 2013 called RocketBladez.
Titleist's new 913 driver has made an early appearance on Tour with the likes of Rory McIlroy, and now you will see more of the 913 fairway and hybrid line as well.
The new adjustable VR_S Covert driver is the most distinctive club ever released by Nike Golf. The head is a deep red. The loft can be changed from 8.5 degree to 12.5 degree.
Next in the evolution of Ping's G series: the new G25. At the PGA Merchandise Show on January 24-26 in Orlando, Fla., Ping will showcase this new line. Bubba Watson has switched to the G25, as has fellow Ping staffer Hunter Mahan.
More white golf clubs were coming. Everybody knew it. Now here they are for 2013 -- white-headed metalwoods from Adams, joining the parade of white drivers, fairway woods and hybrids introduced by TaylorMade in 2011.
Wilson’s new family of Staff D-100 golf clubs includes irons, drivers, fairway woods and hybrids for both men and women. It has been years since Wilson staged an introduction this comprehensive.
Cobra's AMP Cell driver family will offer golfers more loft-adjustment choices than anything currently on the market.
Golf 2.0 is designed to restructure how we play and feel about golf, without losing the game's tradition.
A look at the scene on the floor at the 60th PGA Merchandise Show at the Orange County Convention Center in Orlando, Fla.
A look at the lineup of celebrities seen on the floor at the 60th PGA Merchandise Show at the Convention Center in Orlando, Fla.
View images from the floor of the PGA Merchandise during the final day.
Take a peek at just a few of the putters on the floor of the 2012 PGA Merchandise Show.
Take a look at the action on the floor as the first day of the PGA Show gets underway at the Orange County Convention Center in Orlando.
A look at LPGA teen sensation Lexi Thompson during an afternoon session at Demo Day.
The PGA Show not only brought out hoards of golf enthusiasts, but a number of tour pros and instructors as well. Take a look at who Golfweek spotted in the crowds.
The PGA Merchandise Show has gone high-tech, with computer screens and simulators seemingly everywhere.
What do people want to see at the PGA Merchandise Show? Golf clubs, of course, drivers in particular. Check out some of the newest on display.
Take an up-close look at the action from the PGA Merchandise Show floor.
Matt Hogge breaks down the new Titleist Pro V1 and Pro V1x.
We sit down with Gidge Moody of Nike to talk about new products in 2013.
We visit with TaylorMade's Tom Olsavsky, Brian Bazzel and Paul English to talk about three new products for 2013.
LPGA legend Annika Sorenstam gave the keynote speech for the 2013 PGA Merchandise Show and had a clear message: We need to grow the game.
Former Miami Heat star and current team executive Alonzo Mourning hit tee balls at the Nike Golf booth during Demo Day on Wednesday.
Former Seattle Mariners and Cincinnati Reds star Ken Griffey Jr. spent time at the Nike Golf booth at Demo Day to show off his lefty swing.
The Voice winner Javier Colon spent time at the Nike Golf booth to hit some balls, showing off his lefty swing.
Dominick Selfa of Bridgestone Golf introduces three lines of golf balls that the company is showcasing at the 2013 PGA Merchandise Show.
David Gregory Llewellyn, Golf Club R&D Manager for Mizuno, talks about three products being shown at the 2013 PGA Merchandise Show.
Steve Pelisek, General Manager of Titleist Golf Clubs, talks through three new products for 2013.
Long-drive champion Ryan Winther broke the Guinness World Records ball-speed record on Wednesday at the Golf Pride booth during the PGA Merchandise Show's Demo Day.
TaylorMade-Adidas Golf CEO Mark King speaks to Golfweek's Gene Yasuda about their commitment to push the industry toward positive growth.
Jeff Rude left Tiger, Phil and the boys out in San Diego to come and see what all the hubbub was about at this year's PGA Merchandise Show.
Golfweek's Fashion Editor Ashley Crain found Natalie Gulbis hanging out at the Taylormade-Adidas booth, and discovered what advice the LPGA player gave the design team on her new shoes.
Callaway's Nathan Strange explains the science behind their forged composite material and how it works in their new Diablo Octane and Razr Hawk drivers.
Senior writer Adam Schupak talks with Cobra-Puma Golf's Bob Philion about the company's direction for 2011.
Take a look at Cobra-Puma Golf's 2011 lineup up with the S3 family of drivers and irons.
Ping's Michael Nicolette shows off the new K15 driver and Tour-S line of wedges.