PGA Merchandise Show

Club guru Ed Mitchell: 50 Shows and counting

Ed Mitchell, maker of Steelclub loft and lie machines, became a club professional in 1962 and has attended somewhere in the neighborhood of 50 PGA Merchandise Shows.

Titleist debuts next-generation Pro V1, V1x

Titleist’s newest Pro V1 golf balls are ready to hit retailers’ shelves this week, promising more distance, softer feel and more durability in a tour-proven ball that already has won seven professional golf tournaments around the world.

PGA Show set for 60th rendition

The 60th version of the PGA Merchandise Show will be held Jan. 24-26. More than 41,000 golf industry professionals and 1,100 vendors from 75-plus countries are scheduled to attend.

New leadership: PGA's search for Bevacqua

Golfweek interviews key personnel involved in the hiring of the PGA of America's new CEO and reveals how Pete Bevacqua emerged as the best man for the job.

Backweighting undergoes a revival

Backweighting will be seen in abundance at the PGA Merchandise Show. Sometimes called counterbalancing, backweighting is nothing new. It has been a part of the game for decades – clubmakers place lead or some heavy material in the butt end of the shaft to alter the feel and balance point of a club.

Little One pushes improved accuracy

Little One was born from grinding down the head of a 7-iron into a miniature iron head (37-degree loft). The idea of the club is to improve accuracy by forcing players to hit the ideal spot on the clubface.

PHOTOS: 2013 Demo Day at Orange Co. National

A look at the festivities around Orange County National for the 2013 PGA Merchandise Show.

Yamaha introduces first EFI golf cart

Smoother acceleration, better cold starts, a quieter ride and a greener footprint on the golf course are just some of the advantages of Yamaha’s new Electronic Fuel Injection golf carts.

Complete coverage: 2013 PGA Merchandise Show

Golfweek brings you the latest news and hottest gear from the world's largest golf expo, which wrapped up its 60th rendition on Saturday.

Bright ideas: Colorful, low-spin drivers highlight '13

Drivers – colorful and with lower spin – offer plenty of options for 2013

An abundance of driver adjustability

For 2013, adjustable drivers dominate the landscape. For the first time, every major golf equipment manufacturer will showcase at least one adjustable driver at the PGA Merchandise Show, Jan. 24-26 in Orlando, Fla.

New Callaway driver goes Xtreme

Callaway is introducing a driver - the Razr Fit Xtreme - and preaching a club-fitting philosophy that is different than driver developments from several other companies.

TaylorMade unveils RocketBladez irons

The TaylorMade golf club family is expanding, as RocketBallz has a sibling for 2013 called RocketBladez.

Titleist introduces 913 hybrid, fairway wood

Titleist's new 913 driver has made an early appearance on Tour with the likes of Rory McIlroy, and now you will see more of the 913 fairway and hybrid line as well.

Nike launches cavity-back VR_S Covert driver

The new adjustable VR_S Covert driver is the most distinctive club ever released by Nike Golf. The head is a deep red. The loft can be changed from 8.5 degree to 12.5 degree.

G25 is next up in Ping's G series evolution

Next in the evolution of Ping's G series: the new G25. At the PGA Merchandise Show on January 24-26 in Orlando, Fla., Ping will showcase this new line. Bubba Watson has switched to the G25, as has fellow Ping staffer Hunter Mahan.

Adams goes white with Super S, Super LS lines

More white golf clubs were coming. Everybody knew it. Now here they are for 2013 -- white-headed metalwoods from Adams, joining the parade of white drivers, fairway woods and hybrids introduced by TaylorMade in 2011.

Wilson unveils D-100 family

Wilson’s new family of Staff D-100 golf clubs includes irons, drivers, fairway woods and hybrids for both men and women. It has been years since Wilson staged an introduction this comprehensive.

Cobra launches AMP Cell driver

Cobra's AMP Cell driver family will offer golfers more loft-adjustment choices than anything currently on the market.

Designs on new golfers part of PGA Show theme

Golf 2.0 is designed to restructure how we play and feel about golf, without losing the game's tradition.

2013 PGA Show: Titleist's new Pro V1 & V1x

Matt Hogge breaks down the new Titleist Pro V1 and Pro V1x.

Demo Day 2013: Nike

We sit down with Gidge Moody of Nike to talk about new products in 2013.

Demo Day 2013: TaylorMade

We visit with TaylorMade's Tom Olsavsky, Brian Bazzel and Paul English to talk about three new products for 2013.

2013 PGA Show: Annika Sorenstam's keynote speech

LPGA legend Annika Sorenstam gave the keynote speech for the 2013 PGA Merchandise Show and had a clear message: We need to grow the game.

Demo Day: NBA star Alonzo Mourning

Former Miami Heat star and current team executive Alonzo Mourning hit tee balls at the Nike Golf booth during Demo Day on Wednesday.

Demo Day: MLB star Ken Griffey Jr.

Former Seattle Mariners and Cincinnati Reds star Ken Griffey Jr. spent time at the Nike Golf booth at Demo Day to show off his lefty swing.

Demo Day: Music superstar Javier Colon

The Voice winner Javier Colon spent time at the Nike Golf booth to hit some balls, showing off his lefty swing.

Demo Day 2013: Bridgestone

Dominick Selfa of Bridgestone Golf introduces three lines of golf balls that the company is showcasing at the 2013 PGA Merchandise Show.

Demo Day 2013: Mizuno

David Gregory Llewellyn, Golf Club R&D Manager for Mizuno, talks about three products being shown at the 2013 PGA Merchandise Show.

Demo Day 2013: Titleist

Steve Pelisek, General Manager of Titleist Golf Clubs, talks through three new products for 2013.

Winther breaks Guinness ball-speed record

Long-drive champion Ryan Winther broke the Guinness World Records ball-speed record on Wednesday at the Golf Pride booth during the PGA Merchandise Show's Demo Day.

TaylorMade-Adidas Golf CEO Mark King

TaylorMade-Adidas Golf CEO Mark King speaks to Golfweek's Gene Yasuda about their commitment to push the industry toward positive growth.

2011 PGA Merchandise Show: Hate to be Rude

Jeff Rude left Tiger, Phil and the boys out in San Diego to come and see what all the hubbub was about at this year's PGA Merchandise Show.

2011 PGA Merchandise Show: Natalie Gulbis

Golfweek's Fashion Editor Ashley Crain found Natalie Gulbis hanging out at the Taylormade-Adidas booth, and discovered what advice the LPGA player gave the design team on her new shoes.

Callaway’s new gear for 2011

Callaway's Nathan Strange explains the science behind their forged composite material and how it works in their new Diablo Octane and Razr Hawk drivers.

Newsmakers: Cobra-Puma Golf President Bob Philion

Senior writer Adam Schupak talks with Cobra-Puma Golf's Bob Philion about the company's direction for 2011.

Cobra-Puma Golf's new gear for 2011

Take a look at Cobra-Puma Golf's 2011 lineup up with the S3 family of drivers and irons.

Ping's new gear for 2011

Ping's Michael Nicolette shows off the new K15 driver and Tour-S line of wedges.