The Look

The Look: Cruising in style with Ian Poulter

Ian Poulter takes us for a ride in his latest supercar as he talks about new offerings from IJP Designs, and why he loves Twitter!

The Look: New styles from Puma, Lija

Ladies golf apparel brands are giving women the freedom to wear their outfits away from the course. Ashleigh Korzack finds the fashions making the change.

The Look: Travis Mathew, J. Lindeberg

Ashleigh Korzack profiles two companies that are making men look good on the fairways.

The Look: Trying something louder

Bob Estes was sporting something new at The Players Championship and Mike Weir has something to say about it.

The Look: Golf lifestyle-wear

Fashion editor Ashley Crain speaks with golf fashion companies that are branching out into more lifestyle-oriented wear.

The Look: Fashion icon Greg Norman

Ashley Crain and Greg Norman talk fashion, current trends and achieving "James Bond status."

The Look: New lines from Tehama, Izod G

Golfweek fashion editor Ashleigh Korzack looks at the 2010 lines from Tehama and Izod G.

The Look: Fashion advice from Annika

Ashleigh Korzack speaks with Annika Sorenstam about the Annika brand and how fashion has changed on the LPGA.

The Look: Fashion Trends of 2009

Ashleigh Korzack explores the trends of the year and gives a peek at Sunice, a company quickly making some noise on tour.

The Look: Outerwear

Ashleigh Korzack takes a look at Nike's new Supreme Outerwear, and explores the measures Adidas Golf is taking to combat extreme golfing conditions.

The Look: Inside Ian Poulter’s closet

Ian Poulter takes viewers inside his closet and Ashleigh Korzack explains some of the unique design options for FootJoy shoes.

The Look: Presidents Cup Fashion

The Presidents Cup is going on and all the guys look sharp. Ashleigh Korzack has the skinny on the company behind the designs, Rickie Fowler’s new apparel company and some up-and-coming brands for women.

The Look: Fashion trends of 2009

Ashleigh Korzack takes you from the fairways to the shops and reviews the best fashion trends in 2009, while looking ahead to 2010.

The Look - From the Buick

Ashley Davis queries a group of PGA Tour players on their wardrobe choices from Detroit.

The Look: The Lookie Awards

Ash Davis has tallied the votes and the results are in. Here are your picks for "The Lookies" from Saucon Valley.

The Look - The Lookie Awards Preview

The Lookie Awards are back and we need YOUR help. Ash Davis is here with the categories. Make sure to watch the U.S. Women's Open this week and send in your nominations.

The Look: Ian Poulter Designs

Golfweek fashion editors Ashleigh Korzack and Ashley Crain hang out on the set of the latest IJP Designs photo shoot.

The Look - U.S. Open Awards

The polls are in! Ash Korzack has the results from who YOU voted for during the U.S. Open. Find out who was looking their best, and who was looking their worst!

The Look - U.S. Open Preview

Ash Korzack has inside information on Tiger's wardrobe this week at Bethpage. Be sure to keep coming back to all week for exclusive video from the U.S. Open.

The Look: Fashion Influences

What influences a touring pro's wardrobe choices? Who starts the trends? Ash and Ash want to know.