Montana duo dedicated to golf fitness for women
Tuesday, November 1, 2011
Fitness centers exclusively for women are nothing new. Karen Martin and Cori Schock, two Montana housewives, started a health club three years ago that focused on women. Soon they had a booming business and a direct link to golf.
The pair started with The Circuit Women in Fitness, a program aimed at females who previously might have been intimidated by joining a gym where men belonged. Their manufacturer, Fit Express, developed a line of golf conditioning equipment that Martin and Schock spun into something called The Circuit Total Golf Fitness.
The program stresses “functional fitness,” which allows for the physical differences between golfers, as well as the limitations and flexibility disparities between them. Soon The Circuit Total Golf Fitness was the worldwide distributor of The Core Golf Trainer by renowned instructor David Leadbetter.
Martin and Schock describe The Core Golf Trainer as “one-stop shopping” for fitness.
It provides a cardiovascular workout for endurance and builds strength in the core muscles every golfer uses in the swing.
“We decided to capitalize on what we know about, what hydraulic equipment can do and to surround ourselves with others who know the game of golf,” Schock said.
Their team includes Kevin Cavareta, a personal trainer and scratch golfer.
What’s next for golf’s two fitness housewives? Golf schools and selling franchises of their idea.
“It will fly,” Martin said.
It’s already airborne.