2002: Business - Ping expands fitting options with ‘Specify’ putter line

Ping Golf was slated to unveil seven new products this week, including the Ping Specify line of putters. The name is derived from custom-fitting options that enable the golfer to “specify putter feel.”

Other introductions were to include irons, wedges and bags – including a carry bag custom designed for left-handers. Those product details were not made available before press time.

The Specify putters come in three body styles, with four different hosels and three putter weights, thus making 36 combinations available. All Specify putters feature Ping’s trademarked “optigraphic effect,” created by the visual contrast of a stainless steel face joined to a dark flange made from a polymer injected with heavy tungsten powder. The amount of tungsten powder in the flange determines weight.

“The color contrast of the front and back of the Specify putters increases the golfer’s ability to align the putter to the target, and that translates into optical comfort and improved confidence over the ball,” said John Solheim, Ping chairman and CEO.

“The optigraphic effect is a natural alignment tool that a golfer doesn’t have to think about. It definitely promotes squareness.”

The body styles are the Anser, Ally and Zing models. The hosel shapes are the Anser; a flare tip that resembles the Pal 2 model; a flat top similar to the Ally 2; and a face-balanced long neck hosel. The head weights are light, standard and heavy, ranging from 310 grams to 370 grams.

Specify putters are expected to be at retailers next month, with a suggested price of $175.

Ping is developing a section on its Web site that will enable customers to create their own Specify putters by mixing and matching the body styles, weights, hosel types, shaft lengths and grips. Those specs can then be used when ordering products from retailers.

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