2003: You can become a golfing machine
Wednesday, October 5, 2011
The Golfing Machine is many things. It is the name of a distinctive golf book. It is a comprehensive golf teaching system. It is a method of certifying golf instructors. It is a cult movement in a sport that isn’t accustomed to them. To its disciples, The Golfing Machine is a way of life.
“The Golfing Machine” was first published 34 years ago in 1969. It was written by Homer Kelley, an engineering assistant at Boeing Aircraft. It attracted worldwide attention in the late 1970s and early ’80s because of its No. 1 practitioner, golfer Bobby Clampett, and his teacher, Ben Doyle.
Even when The Golfing Machine lost some of its visibility and seemed to slumber in recent years, there were dedicated golfers who continued to buy the book and faithful instructors who continued to seek official certification to teach the system.
This set the stage for the recent sale of The Golfing Machine to PGA professionals Joe Daniels and Danny Elkins. The two teaching pros are longtime admirers and advocates of Kelley’s
philosophy. They bought The Golfing Machine name, plus all Kelley’s research and copyrights. They also acquired the authorized instructor program developed by Kelley.
Kelley died in 1983 and his widow, Sally, has been a vigilant guardian of The Golfing Machine legacy. About to turn 91 this year, she finally decided to sell The Golfing Machine assets to individuals who would safeguard them.
Daniels and Elkins were aided immeasurably in their acquisition by Chuck Evans, director of instruction for The Golfing Machine and a close friend of Sally Kelley.
“We feel strongly it is the best way to teach golf,” said Daniels, president of The Golfing Machine. “It can be applied to all golfers. There are many, many ways to swing a golf club with the three imperatives that Homer identified. Everyone fits in some way.”
These imperatives, or principles, form the basis of The Golfing Machine. The first is achieving a flat left wrist. The second is developing clubhead lag. The third is finding a straight plane (or swing plane) line.
“Homer was adamant,” Daniels said, “if you had these three things, you could do pretty much whatever you wanted. Some people have gotten off base, saying The Golfing Machine is too difficult to understand.
“That’s not true, although we should never forget that the purpose of The Golfing Machine is to help golfers play better golf. A player doesn’t have to know every detail of The Golfing Machine. That’s for the instructor to know. His job is to use these concepts and principles without confusing the student.
“We have had amazing success with students of all different abilities and skills. Because we train the instructors, we feel confident they are teaching exactly what Homer believed in.”
The history of The Golfing Machine may have fueled impressions of its complexity. It began as a book based on a series of 24 components of the golf swing. This made it seem daunting and mathematical.
Later it evolved into an authorization program to certify golf teaching professionals. Classes for instructors are held in Atlanta, West Palm Beach, Fla., and Beaverton, Ore., where the new headquarters for The Golfing Machine is located. The authorization program offers certification on three levels – bachelor, master, doctor.
– For more information about The Golfing Machine’s authorization program, the book or a complete list of authorized instructors worldwide, call 877-647-4653
or visit www.thegolfingmachine.com.