The sisterhood of Girls Golf
Monday, December 21, 2009
One woman is taking the Motor City in a slightly different direction – from cars to fashion.
Anne Margulis, a native Detroiter and retired nurse, is the founder of one of our favorite ladies clothing lines, Girls Golf.
Margulis wants Girls Golf to give women a sense of being part of a sisterhood. I picked up on this vibe while spending an afternoon with her at a Detroit area restaurant. Margulis’ warmth lights up a room and it is a key to the success of Girls Golf. Margulis is smart, personable and knows how to dress.
She’s more than a businesswoman, however. Margulis, a nurse for 25 years, is a wife and mother of two. Her daughter, Ari, is a vintage buyer in New York City. Style and creativity run in the family. Ari and the Margulis family dog, Tiffy, can be seen modeling Girls Golf wear online at www.girls-golf.com.
Margulis says the inspiration for Girls Golf came from her frustration with women’s golf clothing. Tired of seeing unappealing designs and cuts that were poor adaptations of men’s golf wear, Margulis took matters into her own hands.
Margulis formed a partnership with friend Paul Dundas, a women’s fashion designer who worked at Alfred Angelo making ball and bridal gowns under license for Christian Dior.
The pair started working from home, cutting and designing fabrics. When the brand got big, so did the workload. That’s when Margulis and Dundas decided that the job couldn’t be done out of the house anymore. They have since outsourced most of the clothing to New York and European manufacturers.
In just five years, Girls Golf distribution expanded beyond the United States to Canada and Europe. The company is now in the midst of making a deal to distribute in Japan.
Girls Golf is forming its identity with bright colors, quality fabrics and sense of being part of a growing club.