Rounds played in March nearly flat
Monday, May 4, 2009
The volume of rounds played in the U.S. was nearly flat at -0.2 percent in March compared with the same month a year ago, according to an industry report.
While overall rounds played held steady, results differed by facility type. Municipal, military, and university facilities reported same-store rounds played growth of 2.6 percent, supporting a theme that golfers favored playing at value/affordable facilities.
For the year to date, rounds played is down 0.4 percent.
Median gross golf fee revenue fell 10.7 percent, according to responses submitted by 1,211 facilities. All other gross revenues (merchandise, food and beverage and total revenue) were also down in March compared with the same month a year ago. With rounds nearly flat, golf fee revenue dipped due to lower rates. The declines in merchandise and food and beverage revenues represent lower spending per round on these non-golf categories. Overall, year-to-date gross revenues were also down; however, similar to rounds played, there are differences in results by facility type with municipal, military, and university facilities reporting increases in revenues.
A total of 2,692 PGA of America and National Golf Course Owners Association facilities provided March data.