Dick’s renews Champions Tour event
Dick’s Sporting Goods announced May 18 it has renewed as title sponsor of the Dick’s Sporting Goods Open through 2012 on the Champions Tour.
This year’s event is scheduled for June 26-28 at En-Joie Golf Course in Endicott, N.Y. Rated as the Most Improved Event on the Champions Tour in 2008, the tournament has generated over $8.6 million to numerous charities, including its contributions as the former B.C. Open on the PGA Tour.
“As the largest golf retailer in the U.S., we are passionate about the game, and there is no better way to demonstrate that fact to our customers than to be involved at the highest level of golf,” said Jeffrey R. Hennion, executive vice president and chief marketing officer at Dick’s Sporting Goods. “As a title sponsor of the Dick’s Sporting Goods Open, we are proud to help support local charities while providing economic impact in the community where our company was originally founded.”
Said Mike Stevens, president of the Champions Tour: “Today’s announcement comes on the heels of other recent title sponsors extensions with such events as our Liberty Mutual Legends of Golf event in Savannah, Ga., and bodes well not only for the value of the Champions Tour product, but benefits local communities through charitable contributions.”
Players currently committed to participate in this year’s tournament include, World Golf Hall of Fame members Hale Irwin and Nick Price plus Joey Sindelar, John Cook, Jeff Sluman, Andy Bean and Fuzzy Zoeller. Eduardo Romero is the defending champion.