Fashion Spotlight: Travis Mathew
Monday, November 16, 2009
Travis Mathew is a Southern California-based company that jumped on to the scene in 2008. Its sleek lines, trendy patterns and edgy color palettes are comparable to J.Lindeberg or RLX.
The founder of Travis Mathew is 29-year old Travis Johnson. He is not only a golf apparel designer, but also an accomplished golfer. Johnson played college golf for UCLA, which made two appearances at the NCAA Championship and finished third in 2004. Johnson was a second-team All-American in '04, all-Pac-10 three times and finished fifth at the NCAA Championship in '04. He also received first-team Academic All-American honors in ’03 and ’04.
Johnson played with several other talented players including PGA Tour pros John Merrick, Parker McLachlin and Spencer Levin.
Johnson saw first-hand (from a girlfriend at the time) that it was fairly easy to design and work on a clothing company. So, he dove right in. While still playing on the mini-tours,
Johnson began to launch a clothing line that bridged the gap between modern athletics and mainstream fashion.
Johnson, from Long Beach, Calif., has made several great connections and friendships through his own playing career. He currently lives with John Mallinger and hangs tight with Peter Tomasulo, both of who have become “lifers” of the brand. Tommy Amour III, who is known to almost always wear black, has a lot of interest in the line especially the first collection that was called “A World in Black and White.”
Now his connections run deeper than just the PGA Tour. Wayne Gretzky, Mark McGwire, Joe Pesci, John Elway, Bob Stoops and others are all wearing and loving this brand.
The Travis Mathew brand set out to create a line that “has the right fit, colors that are youthful and slightly edgy that golfers would want to wear, with a lot of detailing and remaining classy.”
Johnson and his team aren’t afraid to think outside of the box. They look to famous trendsetters around the world to get inspiration, such as Gwen Stefani, Bono and Coldplay. For golf inspiration, Johnson looks to what’s happening on the fairways . . . and then does the opposite.
“If there seem to be a lot of colors on the golf course,” Johnson said. “Then I’ll do blacks, greys and whites.”
It’s always a trick to forecast what the next trends will be, but instead of trying to stay within the rules, Travis Mathew is one company that is not afraid to break the rules and set the trends themselves.
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