John Deere Classic renews through 2016
Monday, November 30, 2009
The PGA Tour announced Nov. 30 the title sponsorship renewal of the John Deere Classic through 2016, as well as a two-year extension of its official marketing agreement with the company.
Deere & Co., based in Moline, Ill., has supported its hometown tournament since 1998. The John Deere Classic has an estimated annual economic impact of more than $25 million on the Quad Cities area, and since 1998 has generated $30 million for charity. Last month, 500 checks totaling $4.63 million were delivered to local charities from the 2009 tournament.
The marketing deal extends John Deere’s status as the Tour’s official landscape product supplier and official golf course equipment leasing company.
The partnership has enabled John Deere to “highlight our excellent equipment and services to a global audience but more importantly, raise millions of dollars for charity in the Quad City area,” said Jim Field, the company’s senior vice president and chief financial officer.
Said Rick George, the Tour’s chief of operations: “We are extremely pleased that Deere & Co. will continue its title sponsorship of the John Deere Classic. . . Although the tournament is not held in one of the major markets on Tour, it continues to be one of the leaders in charitable giving, which speaks volumes for the work that is done by tournament director Clair Peterson and his staff, plus the impact of Deere’s sponsorship and its overall support.
Through the alliance, John Deere equipment is used at all tour-owned Tournament Players Club golf courses, including TPC Deere Run, which has hosted the John Deere Classic since 2000.
TPC Deere Run, which was developed in partnership between the Tour and Deere, is located in Silvis, Ill., two miles from Deere’s world headquarters.
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