CBS’ Masters coverage heavy on Woods

Tiger Woods is in contention at the Masters, and that's good news for CBS executives.
Tiger Woods is in contention at the Masters, and that's good news for CBS executives. ( Associated Press )

Saturday, April 10, 2010

NEW YORK – Masters coverage on CBS feels like the Tiger Woods Invitational.

In its first day of coverage on Saturday, CBS made certain that Woods’ every step was covered, particularly since television ratings for the first two rounds on ESPN showed how much he was the draw. ESPN had nearly 5 million viewers for the first round on Thursday, its best for a golf event. Viewership slipped to 3.9 million on Friday, when Woods finished his round just as ESPN was beginning its coverage.

CBS pointed out how Woods seemed to forget his promise to show the game more respect with his demeanor, but quickly dropped it.

Just as Woods’ sullen expressions seemed like it would overshadow CBS’ first day of coverage, Phil Mickelson’s rush to the top and his evident joy gave the broadcast some relief.