Operation Kikkor Golf: Part 1
Monday, April 19, 2010
Kikkor.com launched at the beginning of April and has already made a serious splash with creative marketing efforts. From the company’s Masters contest, to fan incentive discounts, and a plethora of hilarious video tips, this team is doing it right on the Web site. Kikkor Golf is proving it’s ready to approach the market with outside-of-the-box ideas to show off its unique brand.
Kikkor Golf president James Lepp (AKA “Captain Sauce”) recently asked me to get involved in the design process of the company’s inaugural women’s shoe line to be launched in 2011. Lepp asked that I provide my opinions on colors and materials.
Pretty cool, right?
This process is already in the works. I’ll keep you posted on the progression of the design, any roadblocks we encounter and, of course, all the excitement that goes into designing a shoe.
What I need from you: Send me your input. What colors and materials would work best for this first-of-its-kind women’s shoe line? Add your comments below or email me at [email protected].