Triple threat: Shirts, shades and shoes!
Friday, January 29, 2010
ORLANDO, Fla. – Your look always begins with three basic necessities. So, while skimming the booths today at the PGA Merchandise Show I picked out the items that were truly worth writing home about.
The first booth that sucked me in was Catwalk Performance Artwear. This brand has a special place in my heart because I have experienced its growth firsthand, having sported it during my time on The Golf Channel’s reality show “Highway 18.”
I’m not completely certain how much of an impact I made, but what I do know is that they have officially designed “The Ashlee” shirt.
Why the spelling, might you ask?
“Out of respect for both Ashley/leighs (Golfweek’s Ashleigh Korzack and myself) I decided to go with the neutral spelling,” co-founder and CEO Lauren Demerling said.
I cannot think of a better compliment. Even more, I couldn’t think of a more perfect shirt to define the Ash & Ash style. It is a nice story and a terrific design. The fabric is extremely flattering and unlike anything else I’ve seen. The design includes short sleeves and a stiff–popping collar so you are guaranteed to tee it up in style. (Picture upcoming!)
Along with the shirt, I’m going to need some shoes to match. So I ventured over to Aerogreen Golf. I had the chance to chat with German founder, Ulrich Reinhardt, while he explained all the high-end details that have been put into the shoe. He says the company is targeting a female consumer that “is not working hard on their handicap but working on their fashion statements instead.”
And that is the perfect way to explain it. With beautifully-Italian hand-woven designs you are sure to get the approval from all the girls at the club.
Lastly, we cannot set foot on the sunny fairways without protecting our precious eyes, all the while looking fashionable in Sun Dog’s new Paula Creamer “pc” line of shades, with the mela-lens technology. Paula claims to never leave the house without them, whether or not she’s headed to the golf course.
Marketing director Gary Makar says the mela-lens “results in a relaxed vision without the alteration of colors, actually providing for better natural color distinction.”
As far as I can see, this is an outfit that will work for you any day of the week.