Golf fashion goes innovative
Saturday, January 30, 2010
ORLANDO, Fla. – With new gadgets and gizmos flooding the PGA Merchandise Show each year, I was a little surprised to see some of the most golfer-friendly gizmos on the apparel side of the floor.
From Sunice to Gogie Girl, I got to take a closer look at some of the coolest things to emerge from the world of golf apparel in 2010.
Let’s start with Sunice. Known for their Science and Style brand image, I’m loving how golf-specific their gear is, and how it’s combining fashion with function. Among a long list of new product improvements from Sunice is a licensed technology called X-Static, which employs actual silver properties to redistribute and reflect body heat. It’s a technology that has been used by the military and also for serious burn victims. I plan on looking closely at this technology to break down its exact benefits, properties and importance to the golfer, so stay tuned!
Gogie Girl hats introduced their new collection of hats called the Audrey, which can be found in various feminine colors and has a big, floppy brim that will offer more protection from the sun. What’s great about this product is it’s an easy pack-and-go kind of hat. It’s made to be folded up and packed in your suitcase or bag without losing its original shape. It’s a great hat that can be worn not only on the course, but also to the pool, beach or just out enjoying the day.
Finally, Travis Mathew did not disappoint. The company showed off several new and original ideas that will surely stir up some creative thinking in golf apparel. Let’s take a look at one of the most innovative ideas: the convertible short. It’s completely waterproof (I personally tested this by pouring my drink on the short), has a lightweight feel and it’s reversible. On one side the short is a solid color, but when turned inside out it becomes a plaid short. The best part is these shorts might not only be your favorite on-course or out-with-your-friends shorts, but now – thanks to their waterproof capabilities – they can be your favorite swim trunks, too. TM also has added a great iPod or cell phone pocket to the back of both sides of the reversible short, great for keeping your pockets clear and the headphones going up your back so that the cords will at no point interfere with your swing. These shorts are the real deal, and should definitely be a hot item for your closet in 2010.