Tattoos and golf mix together in fashion
Saturday, January 30, 2010
Bill Anderson used to be in the construction business building homes in California. Now he’s trying to build a new business called Tattoo Golf.
Based out of Burbank, Calif., Tattoo Golf hopes to appeal to golfers who walks the course with ink on their body. Their pirate-like logo is unique – instead of crossbones behind the skull there are two crossed irons.
Anderson, who is a nine handicap and has tattoos, could never find golf clothes that, as he put it, were "cool." He doesn't like boring styles and would rather play in something more to his own personal style.
"One day I was in my garage and the idea popped in my head,” Anderson said. “I went to draw it and wanted to have golf tied in somehow. The skull is a popular tattoo so I added the clubs. I really do enjoy the game.”
Greg Shaw, vice president of marketing for Tattoo Golf, believes tattoos are becoming more and more accepted, even on the golf course.
"Today society is more at ease with things that used to be so taboo,” said Shaw, who doesn’t have a tattoo. “It's not just tattoos people are more comfortable with."
The company does have some hurdles they must overcome when trying to reach large amounts of consumers.
"It's tough to get into pro shops,” Shaw said. “The shops see a skull and say ‘no thanks,’ but the ones that do take the chance come back and buy twice or three times as much."
Anderson and Shaw both believe that Tattoo Golf is still just scratching the surface. Aside from uniquely designed polos, the company also makes t-shirts, hats, ball markers, divot repair tools, belts, buckles, cap clips, tees, gloves, playing cards, head covers and zip-up hoodies.
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