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EmailGiven the economic climate, some would see it as the worst time to take on marketing endeavors. Jay Monahan disagrees.
“It’s a challenging time, but I like that aspect of it,” Monahan said. “I’m excited about the opportunity, because I believe in our product.”
Monahan, 40, will become the PGA Tour’s senior vice president of business development. He will complete his duties as executive director of The Players Championship with the May 6-9 event.
Matt Rapp, a vice president in business development, will succeed Monahan as executive director of The Players.
“We are very fortunate to have a talented team in place that will allow us to make these changes in a seamless manner,” Tour commissioner Tim Finchem said.
Monahan will report to chief marketing officer Tom Wade. He replaces Jon Podany, who was named the LPGA’s chief marketing officer.
