Women to get star treatment at NCAAs
Wednesday, March 31, 2010
The city of Wilmington, N.C., can’t wait for the 2010 NCAA Women’s Championship. The Country Club of Landfall, the host site, has championship fever, and we are still more than a month away from the most important tournament of the year.
Driving in to Wilmington via I-40 from Raleigh, or heading north from Myrtle Beach, S.C., on US-17, you can see billboards already promoting the event. There are two more located right in town.
Just to make sure that the tournament is getting its props, Landfall and the NCAA have ads to promote the event airing on ESPN, ESPN2, ESPN Radio and local sports radio station. There are over 200 spots that will air during the weeks leading up to the championship.
If you’re not a sports talk listener, you can still find out about the tournament. Starting four weeks prior to first round on May 18, the local movie theater in Wilmington will have a 15-second commercial air before every movie reminding folks that the Women’s Championship is in town.
Bill Paris, a Landfall member who is heading up the club’s marketing efforts for the NCAA Women’s Championship at Landfall, is excited for all the buzz that is going on around the city.
“We’re trying to do some unique things,” Paris said. “We have organized over 400 volunteers for the week and all the advertising is wonderful.”
The teams participating in the event will have a welcome dinner on the USS North Carolina Battleship. Dinner will take place on the outside deck, and teams will be able to explore the ship.
If you happen to hear music during the practice rounds at the Country Club of Landfall don’t be alarmed. The club hopes to play all the teams’ fight songs throughout the day on the practice range during the practice rounds.
I have never seen one club get so excited for a golf tournament! Even Wilmington’s mayor, Bill Saffo, is dedicating the week in town as “National Championship Week.”
Wilmington is fired up. I am fired up. Nationals here I come!