2010 Golfweek for Her: Behind the scenes with hair and makeup

Brittany Lincicome looked rigid on her 22-foot Key Craft. Between choppy waters and squinty eyes, she’d grown understandably tired of pretending to fish during a photo shoot. Plus, the boat was drifting farther from Lincicome’s new dock on the Intracoastal Waterway, and she wasn’t overly confident about her ability to steer in rocky conditions. Golfweek photographer Tracy Wilcox told the lackeys in the boat to make her laugh.

Lincicome got all the women to shore safely and never fussed, even agreeing to wear Golfweek.com fashion blogger Ashleigh Korzack’s Tom Ford sunglasses without looking in a mirror. As far as subjects go, Lincicome was about as low-maintenance as they come and, incidentally, the subject of our last shoot.

Last fall, Golfweek editor Jeff Babineau called me into his office (three steps from my desk) to talk about a special issue for 2010 dedicated to women. By January, I was back at my desk sticking Post-its on the pages of Vogue, Vanity Fair, In Style, etc., looking for inspiration with Korzack, my office neighbor.

One of the first things readers will notice about this magazine is the glammed-up nature of its photos. The images aren’t airbrushed, but Golfweek did hire hair and makeup artists for many of the shoots – a change from our usual newsy, come-as-you-are approach. (Though Cristie Kerr did send our makeup artist home, opting to apply her own.) The result is an array of stunning photos showing women normally seen in hats and ponytails in a different, refreshing light.

What I find so unique about this issue is that many of the products featured actually are designed and developed by the players themselves. Some of the game’s biggest names genuinely love fashion. Paula Creamer, Michelle Wie, Anna Rawson and Christina Kim aspire to have their own line of clothes someday. Annika Sorenstam, of course, already has one.

Creamer nearly cried when Adidas approached her about a signature shoe.

“Every girl wants to design a shoe, you know,” said the princess of pink.

The 23-year-old began learning as much as she could about footwear, much like she did when Sundog approached her about eyewear. None of these players simply attaches her name to a product and walks away. They’re as picky about color and stitching as they are about performance.

Back at the office, men in Dockers tried to keep up with conversations about animal prints and tan lines. (Would you rather have a sock tan line or self-tanning streaks?) My colleagues were good sports.

Golfweek photo shoots typically take place at a golf course or in a player’s home. For this issue, however, the magazine rented an L.A. studio for an all-day shoot with Rawson. Why dedicate so much space to a player who hasn’t won? That’s easy. Name another LPGA player who has modeled professionally around the world. The name Rawson is synonymous with style, even if few on tour actually imitate her.

Most Golfweek photo shoots are crammed into a window of two to three hours. There’s one, maybe two, wardrobe changes and very little fuss. It wasn’t until the morning of our photo shoot with Rawson that I realized we needed food for our day in the studio. Our photographer, Tracy Wilcox, ran to a local grocery to pick up what she thought a rail-thin model might pick at. It wasn’t until later that we learned Rawson can eat anything she wants and not gain an ounce (groan).

Rawson’s makeup artist was a former L.A. Lakers cheerleader who keeps “Desperate Housewives” actress Eva Longoria looking gorgeous. She used hair extensions and make-up tricks to transform Rawson from red-carpet siren to urban golfer with relative ease. Rawson laid pages from Vogue on the studio counter to show the looks she had envisioned. The affable Aussie spent more than seven hours in the studio that day, answering questions about her double life as the makeup artist painted her flawless skin.

When Rawson eventually stepped in front of the camera, her shiny black Oscars dress (on the cover of this issue) snugged tightly against her frame, it became very clear why designers pay her to wear their clothes.

For the most part, players were excited to talk about something other than birdies and bogeys for a change. In addition to LPGA stars, we spent a day with Duramed Futures Tour members in Winter Haven, Fla., where wardrobes are unscripted and, in many cases, cobbled together from a variety of discount stores. From bow ties to party dresses, there’s no shortage of personal style on the developmental circuit.

“There’s a lot of Target out here,” one player noted.

The feature on Natalie Gulbis’ beauty tricks was born on a bus ride from Siam Country Club to the host hotel in Pattaya, Thailand, and finished two months later at the Westin Resort in Rancho Mirage, Calif. Gulbis was honest about spray tans and sunspots and how blessed she feels to travel the world.

We took the mirror shot in her hotel bathroom on Saturday during the Kraft Nabisco Championship. Gulbis is very meticulous about how she lays out her matchy-matchy Adidas clothes for the week and keeps her room in tip-top order. According to Gulbis, tidiness is a common trait among top players.

Perhaps next year we’ll talk our way into players’ closets, the epicenter of style. Those are much more revealing than a scorecard.

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