2010 Golfweek for Her: Christina Kim has style to spare

There’s a simple reason why Christina Kim is a fan favorite and one of the LPGA’s “tweet-hearts.”

She welcomes the public into her life. No reservations needed.

Kim has tweeted more than 13,000 times (the most of any LPGA player).

She has launched a personal blog and co-written a book – “Swinging from My Heels” – giving insight into her life on the LPGA. And if her boisterous personality and spunky attitude aren’t evident enough, she has found another outlet to express herself: designing funky, patterned golf bags for Keri Golf.

Remember a time when you would be lucky enough to find a hot pink golf bag, let alone one with any fabulous patterns? Today, Kim and Keri Golf offer designs featuring ice cream cones, giraffes and almost anything you can imagine to fancy-up your bag.

Golfweek caught up with Kim and Keri Murschell, Keri Golf’s founder and principal designer, to discuss their partnership and Kim’s fashion future.

Why did Keri Golf choose Christina Kim as an ambassador?

KM: Christina’s got a really colorful sense of style and is a fashion leader on the LPGA tour, which makes her a perfect fit for Keri Golf’s feminine bags and accessories. Our bold prints and iconic color stories are meant to reflect an individual’s personality, and with her fun-loving attitude, Christina makes an impression wherever she goes.

What is Kim’s role in designing the golf bags?

KM: It’s collaborative. Typically, she has an idea about the type of imagery she’d like to see, from stripes to monkeys, and I use that as inspiration for the final design. Although the shape of these bespoke tour bags are a little different than the Keri Golf collection, they showcase the types of eye-catching prints and looks that can be expected from the brand.

Christina, what’s important to you when you’re looking for a new apparel sponsor?

CK: I’m looking for a line that has a lot of variety. I’ll look at the colors, small details and fabrics, but mainly colors. And then, of course, it comes down to how I feel in the clothes rather than how I look. It’s not always about what you wear; it’s how you wear it.

Playing off your book’s title, who is your favorite shoe designer?

CK: I’m on a bit of a Rene Caovilla thing, instead of the Christian Louboutin red-bottom shoes. They (Rene Caovilla) have silver sparkles on the bottom . . . and bobbles and other fun details. They’re stunning, absolutely stunning!

How do you see your success on the course mixing with your

flair for fashion?

CK: One day I would love to design my own clothes . . . or have a clothing line that would start off with golf clothes and maybe move more into couture.

I’m talking with a couple of people right now. It might happen. It might not. Either way, I’m happy with what I’ve got.

Tell me about your new look, the fedora and chain.

CK: I was tired of doing the same old (thing) that I used to. I’m a lot more fearless. . . . Sometimes you’ve just got to revamp your look. I’m a big fan of classic rat pack and punk rock.

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