2010 Golfweek for Her: A new celebration

To our readers,

Welcome to Golfweek For Her, a special issue created by the staff at Golfweek celebrating women’s golf and those who play it. Considering Golfweek’s subscriber base is 90-plus-percent male and the publishing industry is challenged by today’s economic realities, one might wonder what we possibly were thinking in delving into the waters of a women’s golf magazine.

Why? Frankly, there are more reasons than I can fit into this space.

First, we care about the women’s game. Deeply. No other magazine invests more time and resources in covering women’s golf. Already in 2010, senior writer Beth Ann Baldry has filed stories from Thailand, Singapore, Arizona, California, Jamaica and Mexico City. And her journey has only just begun.

This spring and summer, we’ll supplement our expansive pro coverage with stories and perspective from the women’s NCAA regionals and nationals, as well as chronicling top amateur competitions such as the Curtis Cup, U.S. Women’s Amateur Public Links, U.S. Girls’ Junior and the U.S. Women’s Amateur.

Yet we realize this only scratches the surface. The women’s game goes far beyond competition at the very top – it reaches to the grass-roots level, to our moms, our wives, our sisters and daughters. It’s about personalities, equipment, fashion and social networking.

I’ve been blessed in my life to play many of the world’s great courses, yet I cannot think of nine holes more memorable than playing at a scraggly little nine-hole executive track a few years ago with my youngest son, then 5, and my mother, Sue, who boldly decided to take up golf at 70. What other sport could bring the three of us together?

It’s also not lost on me that golf can be very intimidating. This fact stares me in the face each time I venture to the farthest corner of my garage, only to see the set of clubs I bought my wife for Christmas five years ago staring back at me.

They’ve been used, oh, maybe three or four times.

The National Golf Foundation reports 5.8 million women played golf in 2008 (its most recent study), but that’s inflated. Those aren’t “core” players, simply women who played at least one round. In truth, there are many reasons not to play. The game is expensive. Time-consuming. Frustrating.

I turned to my sister-in-law, Sally Quinlan, a former LPGA tournament winner who teaches in California, to help offer a different perspective.

So, I asked, continuing my lifelong quest to figure out the opposite sex, “Why should women play golf?”

“Here’s why,” she told me. “No. 1, resorts. Think of all the nice places you can go. No. 2, new wardrobe.

How fun! And most of all, most importantly, you’re getting left out. Your husbands play. Your kids play.

Why should you be left out?”

To the men who get this issue in your hands, please peruse, read and pass it along to a special female in

your life. To the women who receive this, we hope you enjoy reading Golfweek For Her as much as we enjoyed producing it. In this issue, you’ll read insightful profiles, see the latest equipment and fashion trends, get makeup tips from Natalie Gulbis, find instruction from Cristie Kerr and view outstanding photography from our talented staff shooter, Tracy Wilcox. I’d also like to salute Beth Ann Baldry and Golfweek.com fashion writer/blogger Ashleigh Korzack, as well as Jason Lusk, our director of design, and the entire editing staff for all the long hours and extra effort.

Read. Enjoy. Let us know what you think.

And please, get out there on the fairways and experience this great game!

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