2010 Golfweek for Her: Tour wins open doors for Lincicome
St. Petersburg, Fla. | Brittany Lincicome’s spray tan was running off her Pure Silk legs. The 2009 Kraft Nabisco champion filmed a shaving-cream commercial for her new sponsor in the Arizona desert last spring, and they poured water on her legs for a shower-like effect.
“It felt like a 24-hour day for a 15-second commercial,” said Lincicome, who usually gets her tan toiling on LPGA fairways or casting a line off her 22-foot Key Craft. The small-town girl now travels the world playing golf, endorsed by global companies, her face – and legs – coming into your living room not only on Golf Channel, but also during “Jeopardy!” commercial breaks.
Lincicome’s portfolio has grown right along with her golf career.
In 2010, the three-time tour winner added sponsorships from Barbie-doll maker Mattel and Pure Silk, two companies that give Lincicome even more exposure. This summer, she’ll meet with Michelle Obama as part of Barbie’s “I Can Be” campaign.
The 24-year-old said she has tried to stay true to her roots, telling parents it’s possible to be successful at this game without big bank accounts and academy training.
“My parents owned a preschool,” she said. “We never had money.”
Lincicome’s new Barbie persona – she has her own doll – is juxtaposed by her tomboy roots. Growing up, she played with dolls only when she wasn’t playing baseball with her two older brothers or fishing off a dock. Today, she might use a high heel to press the gas pedal in her black Lincoln Mark LT truck.
“There’s two sides to everybody,” she said.
“I like to get dressed up at night, wear my 4-inch heels, do my hair and makeup and look girly. I think it’s a side people don’t get to see.”