LPGA hires PGA Tour director to fill TV post
Hoping to increase its exposure on TV and new media, the LPGA announced the hiring of PGA Tour veteran Brian Carroll to fill a newly created executive position.
Brian Carroll, who joined the PGA Tour in 2001 and served as its director of broadcasting and programming, will tackle the LPGA’s new role of vice president, television and emerging media. Among several duties, he will manage the tour’s relationships with Golf Channel as well as international television business partners and broadcasters.
The LPGA is completing its first year under a 10-year agreement with Golf Channel. Enhancing the tour’s visibility within the cable network’s programming, which includes PGA Tour broadcasts, will be a top priority for Carroll. He begins his new duties Nov. 15.
“We also are looking for Brian to focus on business development and look for new ways to expose the LPGA in the rapidly changing media landscape,” said Jon Podany, the LPGA’s chief marketing officer.
Carroll’s tenure at the PGA Tour included working with its other circuits, the Champions Tour and Nationwide Tour. He also has experience with Golf Channel, handling PGA Tour television issues such as advertising sales, production and coverage planning for the FedEx Cup.