Seeking growth, China LPGA Tour taps Octagon
Monday, August 1, 2011
In another sign of golf’s growth in China, the China LPGA Tour announced it has teamed with sports marketing agency Octagon to develop corporate partnerships.
The CLPGA Tour, in its third year of operation, is the country’s domestic professional tour and organizes tournaments nationwide, including the China Ladies Open.
“With golf set to be in the Olympics for the 2016 Games, the CLPGA Tour is an important component in ensuring China’s women professionals have a platform to prepare them for international competition,” said Chris Higgs, managing director for Octagon Global Events.
According to the multi-year deal, agency executives in the U.S. and in Asia have been charged not only with business development duties, but raising the level of competition on the tour and promoting women’s golf, in general, within China. Octagon’s Beijing office also will handle athlete representation efforts.
In a written statement, Jennifer Li, the tour’s CEO, said: “(Octagon’s) philosophy and approach is highly compatible with ours and we are excited to have this alliance, particularly at this important moment in our organization’s development.”