McCarley named president of Golf Channel
Wednesday, February 2, 2011
Mike McCarley was named president of the Golf Channel in an announcement that came down Wednesday from Dick Ebersol, chairman of the newly formed NBC Sports Group. The group includes NBC Sports, Golf Channel, Versus and 11 Comcast SportNets.
McCarley, the senior vice president of strategic marketing, promotion and communications for NBC Sports, is credited with developing both the “Sunday Night is Football Night” campaign and the network’s “Big Event Strategy.” McCarley has worked closely with Ebersol during his more than 10 years with NBC Sports & Olympics.
Before coming to NBC, McCarley worked at USA Triathlon, and spent one year as a public relations assistant for the Dallas Mavericks.