Perry Golf, Azamara team up on cruises
Tuesday, February 8, 2011
Perry Golf has expanded its golf-cruise operations through a partnership with Azamara Golf Cruises.
Azamara, an upscale division of Royal Caribbean Cruises Ltd., bills itself as a brand that delivers smaller, amenity-rich trips, often to destinations that are out of the ordinary. It operates two ships, the Journey and the Quest, each of which can accommodate 694 guests. Perry Golf president Gordon Dalgleish said his company plans to fill about 100 to 130 of those beds, and will have an employee onboard to run the golf itinerary for each trip.
Azamara and Perry are running seven golf cruises this year, primarily in southern Europe, though one trip includes stops in Ireland. The companies also are marketing a 16-night trip to China, Vietnam and Thailand.
Perry Golf has been selling golf cruises since 1999, and cruises account for about 15 percent of the company’s business, Dalgleish said. Until now, however, the company has been chartering boats, which involves the financial risk of chartering ships two or more years before the cruise occurs.
“As a business model, it’s not great,” Dalgleish said.
Dalgleish added that the Azamara partnership relieves his company of the need to charter ships while helping Azamara to differentiate itself from competitors.