TaylorMade, Golfsmith to stage NYC white-out

TaylorMade R11: Yes, it's white on top, but it might be the red disc on bottom that has more significance for players. A twist of that button allows the club's alignment and lie to be adjusted independently of the loft, which can be adjusted at the hosel. The club also has weights that can be adjusted to make it three ways to change the clubhead. TaylorMade also has a new Burner SuperFast 2.0 driver.

An expected white-out Feb. 15 in New York City just might cause traffic havoc on 54th Street – and we’re not talking about another snowstorm.

The marketers at TaylorMade and retailer Golfsmith are concocting an elaborate spectacle in the middle of a Manhattan thoroughfare to promote the equipment maker’s new white-headed R11 drivers. On Feb. 15, the two business partners are scheduled to erect an outdoor driving range – 45 feet tall and 120 feet long – in the middle of 54th Street near Golfsmith’s Big Apple location.

The setting will stage a shoot-out among TaylorMade staff players Martin Kaymer and Sergio Garcia, and the company’s president and CEO Mark King. Using the new drivers, they’ll attempt to fire golf balls at targets – while snow blowers are blowing – and direct hits will earn donations for wounded military veterans’ rehabilitation efforts.

Even New Yorkers can get in on the action. They’ll get a chance to demo the new clubs, win prizes and go head-to-head with Kaymer and Garcia.

If the array of drivers doesn’t create enough of a “white-out,” organizers are promising to cover the area with man-made snow. Only in New York.

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