USGA, Lexus sign multiyear renewal, extend partnership

The Lexus Performance Drive tent at the 2010 U.S. Open at Pebble Beach.

USGA contestants will be seeking the pursuit of perfection between the ropes. They won’t have to worry about it on the drive to the course.

The USGA and Lexus signed a multiyear renewal today as exclusive automotive partner of the USGA and the official car of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. The partnership extension allows Lexus to remain the first and only automotive sponsor in the USGA’s history.

“Golf is something that our customers are passionate about, and the USGA shares our philosophy of supporting our customers’ passions,” said David Nordstrom, vice president of marketing for Lexus.

Since teaming up four years ago, the partnership between Lexus and the USGA has created premium experiences onsite at all four U.S. Open championships. Under the new agreement, the luxury automaker will continue providing attendees access to daily autograph signings, visits with golf greats, photo opportunities and more at The Lexus Performance Drive tent. 

Highlights from the automaker’s activations over the past four years include:

• Courtesy vehicles for more than 830 players and officials at the 2010 U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur.  

• 3,127 Lexus vehicles to athletes and golf professionals at 16 additional USGA events.

• Autograph signings and access to golf greats such as: Annika Sorenstam, Natalie Gulbis, Johnny Miller, Tom Watson, Peter Jacobsen, Nick Watney, Raymond Floyd and Mark O’Meara.

• A Full Swing golf simulator inside the Lexus Performance Pavilion, where hole-in-one winners have the opportunity to receive tickets to the following year’s championship.

• Photographs for more than 96,000 fans with a U.S. Open Trophy.  

• A “Strategy Session” with Tom Watson at the 2010 Open in Pebble Beach.

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