Dawgs Crossovers solution for sore feet
Friday, January 28, 2011
Brothers Steve and Barry Mann grew up on a farm in Canada growing wheat and grain. After days on the farm with their “dogs” (feet) barking they came up with a heck of an idea – create a shoe that won’t make your back hurt when walking or standing all day. Steve, President and CEO, now works with his brother on a daily basis trying to spread the word on Dawgs.
Dawgs are often compared to Crocs because of the look and material, but don’t be fooled because they are quite different. This April, Dawgs will launch their new Crossover Shoe. At first sight they look like an old-school pair of Vans or Converse All-Stars. The real difference however is on the bottom of the shoe.
“On the bottom of the shoe you will see it has a bunch of nubs on it,” Steve Mann said. “The nubs give you the proper traction and footing you need when hitting a golf shot.”
Steve’s brother Barry though doesn’t believe the “young” look to the shoe is just for younger players.
“We want to launch this shoe for the players that are in their 50s and not just in their younger years,” Barry also said. “People used to wear ‘Chucks’ 20 years ago, and now we offer something from their youth to wear once again.”
The shoes are lightweight, coming in at a surprising weight of 8.5 ounces per shoe. The top of the Crossovers are made of a fabric-canvas cloth that will be easy to accommodate different colors and patterns. Crossovers will sell for $50 in stores and the company hopes to have more patterns and colors in the near future.
According to CEO Steve Mann, everything they do is for affordability.
“We’re not after the pro,” Mann said. “We want you to have it all; a fair price, comfort, and style.”
Perhaps the most unique aspect of the shoes is that even when the nubs on the bottom of the shoe wear off, the shoes will still have an ETA (Ethyl Vinyl Acetate) bottom, making them just a regular pair of flat shoes.
“These shoes certainly won’t go to waste,” Steve said. “You can wear them in the car, on the course, in the club house – and when they wear out you still have a sharp-looking shoe.”
Bottom line: When I tried these shoes on, I could not believe the comfort of them. It amazed me how they can have so many functions and so many different looks. You can wear them on the course, in the car, in the clubhouse, or even to work. The old-school sneaker look is in and when you add in the absolute comfort of these it seems like a good way to make your dogs happy.