Fowler kicks up dirt in viral Puma ad

Rickie Fowler
Rickie Fowler ( Tracy Wilcox )

Friday, January 28, 2011

As the face of Puma Golf, Rickie Fowler is reinforcing the brand’s edgy, irreverent identity in its latest commercial. [Watch on YouTube]

The ad depicts Fowler getting up and down from a bunker – not with a golf club but atop a dirt bike, which plays off Fowler’s motocross background. Before developing his golf prowess, he spent much of his youth airborne on dirt bikes.

“It fits what we’re about,” said Bob Philion, president of Cobra-Puma USA. “It’s different. It’s irreverent. We are looking for things that cut through the clutter.”

So far, so good. The spot has gone viral, fueled by Cobra-Puma’s social media effort.

“It’s getting a lot of clicks for us,” Philion said. 

Spoiler alert: Concerned for his safety, Puma hired a stuntman. Sounds like Fowler had other ideas.

“I would have liked to have shot the whole commercial on my own,” Fowler said.

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