Major-themed footwear to debut at Open
Monday, July 11, 2011
Golf shoe manufacturers often capitalize on the marketing opportunities major championships provide by customizing footwear for them.
Sometimes these shoes are worn by touring pros, sometimes not. Consumers, though, always are the primary beneficiaries of these special designs.
Nike and True, for example, are selling British Open-inspired shoes on their websites during the week of the championship. Meanwhile, Puma is continuing its routine of outfitting Rickie Fowler with eye-catching shoes and offering them through retailers in limited editions.
• “Inspired by traditional British tailoring,” the Nike shoe for the British Open (www.nikestore.com) is black and features Herringbone tweed and splashes of patent leather.
It is part of Nike’s Lunar Control shoe series, which has a signature waterproof leather upper that is reinforced by an additional waterproof surface treatment. It is built on a new generation of the Nike Power Platform outsole, and it includes a secondary Power Channel in the forefoot to allow more flexibility and greater natural motion.
The retail price is $189.99.
• The True shoe (www.truelinkswear.com) features the same design principle as other True shoes: an exceptionally thin sole and an emphasis on comfort without sacrificing stability.
The shoe is red and white, with an abundance of red. It’s made for golfers who are attracted to color.
The retail price is $159.
• Puma’s Cell Fusion 2 (www.puma.com) is available in a color that informally is called “Rickie Fowler orange,” and Fowler is scheduled to wear the shoe at the British Open. (Yes, his entire outfit is choreographed each day.)
These shoes are made of waterproof microfiber synthetic leather and feature high frequency welded quarter panels in the saddle and heel area for added support.
The retail price is $179.99