Palmer drives hotel-museum project in Latrobe

Arnold Palmer during the 2011 Masters Par 3 Contest

As prolific as he was in winning on the golf course, Arnold Palmer has enjoyed similar success in the business world. And in the latter, he’s showing no signs of slowing down.

His latest venture? Consider it an amalgamation of a hotel, museum and economic catalyst for his beloved hometown of Latrobe, Pa.

Palmer has partnered with Concord Hospitality Enterprises to build a 109-suite SpringHill Suites by Marriott hotel. What makes the project unique is that it’ll feature memorabilia and photos from some of Palmer’s most famous golf moments and his time with world leaders. In addition, hotel guests will have an exclusive opportunity to play Palmer’s home club, Latrobe Country Club.

The hotel’s board room, for example, is expected to showcase photos and letters from the eight U.S. presidents with whom Palmer has played golf during his career.

The hotel is expected to target visitors to Latrobe as well as serve as a venue for local residents to socialize and conduct business meetings. It also expands Palmer’s business and civic contributions to his community. Among other initiatives in Latrobe, Palmer has an automobile dealership, is involved with the local hospital and created the Winnie Palmer Nature Reserve, a community park dedicated to his late wife.

In a statement, Mark G. Laport, president and CEO of Concord Hospitality, said: “We have the right partners in the right location developing the right product for a unique market. I am confident that we can operate a hotel that is worthy of this sports legend.”

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