PGA hires senior director to lead Golf 2.0
At this year’s Golf 20/20 conference, PGA of America CEO Joe Steranka detailed a multimillion-dollar initiative to make golf facilities more welcoming to newcomers and more creative in courting them.
Now, he’s got on board the man who will lead Golf 2.0: Darrell Crall, who for the past 15 years has served as executive director of the Northern Texas PGA Section.
As its senior director, Crall will oversee the execution of the PGA’s new strategic plan to grow the game.
A key part of Crall’s duties likely will include re-training PGA professionals. Steranka indicated they need to be more than golf teachers in today’s marketplace. He envisions them making their facilities more welcoming and using new media to court consumers.
“This isn’t just for the PGA of America,” Joe Steranka said following Golf 20/20, an industry coalition dedicated to increasing golf participation. “It’s to create the next-generation golf experience for this country that not only protects the core player, but welcomes new ones.”
Crall, 44, is credited with growing the Northern Texas PGA’s assets by a factor of 15. He has established a variety of junior programs, including the Deloitte Justin Leonard Scholarship and Fairway to Success programs, which generated $1.75 million for need-based college-bound junior golfers. He also organized the nationally recognized Help-A-Kid Play Golf and Golf In Schools programs, which reached more than 300,000 inner-city juniors at schools and summer recreation centers.
“Darrell Crall’s commitment to excellence, leadership and creativity left a resounding positive impact in junior golf in Texas, and the PGA of America is proud to have him guide Golf 2.0, one of the most important endeavors that affect our 27,000 men and women PGA professionals and our industry partners,” Steranka said.
Crall is a board member of the Texas Golf Hall of Fame and Texas Organization of Recreation Associations and is serving his third term on the PGA Executive Director Committee. He also is a past board member of The First Tee of Dallas and from 2007 to 2009 served as executive director and consultant of the PGA Foundation.