Toy Box: Titleist unveils 712 series irons
Monday, October 7, 2013
A dozen or more Titleist staff players at this week’s AT&T National at Aronimink Golf Club in Newtown Square, Pa., are expected to play new Titleist 712 irons for the first time.
Before this week, some Titleist staffers were involved in testing the irons, but no players were allowed to take a set into competition.
There will be four new iron models – AP1, AP2, MB and CB – all updates of current models. They will carry the 712 designation. The clubs won’t be available at retail until October or November. The exact retail price is unknown, although the current 710 MB and CB models sell for $899 (3-PW with Dynamic Gold steel shafts).
Titleist irons are numbered in the 700s, while Titleist metalwoods and hybrids are numbered in the 900s. The 12 refers to 2012.
The 712 MB (muscleback) and CB (cavity back) models are pure forged irons. They have a distinct classic look and a new satin chrome finish. Golfers already familiar with Titleist irons won’t see much difference from the 710 to the 712, although one change stands out: the trailing edge of the MB has been shaved down. The MB soles were narrow to start, but now they have additional relief on the trailing edge.
“That makes the iron a little bit more crisp at impact,” said Chris McGinley, Titleist’s vice president of golf club marketing. “The MB and CB are the most played iron on the PGA Tour. They’re a staple out here, so any changes are what I would call refreshes.”
The most significant change in the Titleist iron lineup comes in the new AP2. This is a multi-material iron with a traditional look, and the look won’t change. However, internal changes are designed to make the AP2 more forgiving on mis-hits.
“We have been able to increase the MOI (resistance to twisting) on mis-hits,” McGinley said. “The irons are more forgiving, more stable. They look great and feel great, and they retain all their playability.”
To achieve a higher MOI, Titleist engineers repositioned tungsten weighting within the iron head.
Meanwhile, the 712 AP1 irons have a more progressive blade size. The longer irons remain larger, but the size of the shorter irons has been reduced slightly.
Titleist has made no secret of its philosophy: Appeal to serious golfers who are highly skilled or possess a strong desire to improve their games.
From top to bottom, the new 712 irons reflect that message.