Price cut spikes demand at Golf Club Scottsdale
Friday, March 4, 2011
These days, if you’re looking for the best deal in this golf hotbed, you have a lot of options from which to choose given the recessionary effect on home prices, club memberships and green fees.
One of the most intriguing, however, can be found at Golf Club Scottsdale, where the nonrefundable price to get in the door recently dropped to $25,000 ($50,000 refundable). That’s down from $110,000 when the club opened in 2007.
The rate cut has had the desired effect. McIntee said the club added 12 memberships the first month it was in effect, and he said last month was the best February sales period to date.
Golf Club Scottsdale, a highly regarded Jay Morrish design, sits on 290 of the most pristine acres in North Scottsdale, with no homes in sight and some dramatic swings in elevation that afford players striking views of the McDowell Mountains and Four Peaks. It aims to be a club for serious players – somewhat akin to that found at nearby Whisper Rock – with what McIntee describes as a “cowboy casual” culture.
The club initially was a hit, signing up 67 members in its first year of operations. In a direct reflection of the economy, new memberships dropped to 20 in 2008, eight in 2009 and two last year, according to McIntee.
“If there was one mistake we made, it was just timing,” McIntee said. “Due to the obvious need for water, we couldn’t start anything until we secured all of our water rights.”
Last year David Wilheim, owner of Mayacama Golf Club in Santa Rosa, Calif., made what McIntee described as an “extremely agressive offer” to buy Golf Club Scottsdale and make it part of a small national network of private clubs. McIntee said the club has never been offered for sale, and the Wilheim deal didn’t go through. Now, he said, the plan is to drive up demand.
“The intent is to launch these (memberships) at a price that captures the market,” McIntee said. “If the demand comes back, the price will flow accordingly.”
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