LPGA deal names Frontier as ‘official airline’
Monday, May 2, 2011
The LPGA announced a marketing agreement with Frontier Airlines, making the Denver-based carrier the “official airline of the LPGA.”
Terms were not disclosed, but as part of the deal Frontier will receive branding exposure at tournaments and on LPGA.com. The airline will provide discounted travel to LPGA constituents.
Frontier serves more than 80 destinations across the United States, Mexico and Costa Rica. The partnership with the LPGA marks the company’s first national sports sponsorship, according to Sport Business Journal.
“This partnership is a tremendous opportunity for Frontier to secure significant visibility with an audience that clearly appreciates the similar commitments these two organizations have to providing a better and different guest experience,” said Ian Arthur, Frontier’s vice president of marketing and branding, in a statement. The agreement was announced May 2.
As an example of the online exposure Frontier will receive, LPGA.com will provide “one-click access” from its tour schedule to the airline’s web site.
LPGA officials said the goals of both brands were well aligned.
“Frontier Airlines uses the tagline ‘a whole different animal,’ which represents the commitment to do the little things that make a big difference to customers,” said Jon Podany, the LPGA’s chief marketing officer. “At the LPGA, we have a similar campaign called ‘See Why It’s Different Out Here.’
“No matter how you phrase it, we are both focused on providing unique and positive experiences for our consumers and partners.”