Oakley signs deal with LPGA rookie O'Toole
Monday, November 14, 2011
Ryann O’Toole, who captured the spotlight as a captain’s pick on the U.S. Solheim Cup team, has signed an endorsement deal with Oakley.
The agreement continues to grow Oakley’s footprint in the golf category, and marks the company’s willingness to bet on O’Toole, an LPGA rookie.
Though her resume has yet to boast the credentials of Oakley’s other female golf endorsers – among them, Annika Sorenstam and Yani Tseng – O’Toole showcases a highly marketable athleticism.
“Not only am I a professional golfer, but I love to surf, skate, wakeboard and snowboard. I love that I can wear Oakley gear on and off the course,” O’Toole said in a statement released Nov. 14. She will endorse eyewear and apparel.
Oakley executives made clear their belief that O’Toole is an ideal candidate to personify the company’s image.
Patrick McIlvain, Oakley’s vice president, global sports marketing, said O’Toole’s attributes make her “an exceptional ambassador for Oakley who will lead the next generation of active women into new territory where performing beautifully is a natural part of everyday life.”
According to Oakley’s website, the company’s stable of endorsers includes more than 15 golf professionals. On the men’s side, its marquee representatives include Rory McIlroy, Keegan Bradley, Ian Poulter and Zach Johnson.
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