Equipment makers step up for Breast Cancer Awareness

October is Breast Cancer Awareness month, and golf equipment makers are taking steps to raise awareness and provide financial support for the cause.

Since 1995, Pinnacle has been associated with the Susan G. Komen Breast Cancer Foundation. And the long-time partnership takes a new twist this month as Pinnacle unveils its new Gold Ribbon ball.

The packaging for the latest Pinnacle product showcases the Komen for the Cure icon, and each ball is stamped with the Komen pink ribbon logo – the universal symbol for breast cancer awareness and a reminder to pursue early detection.

Acushnet Co., parent of the Titleist, FootJoy and Pinnacle brands, makes a significant financial contribution to the foundation and has been recognized with the Komen Award for Corporate Philanthropy.

In a statement, Mary Lou Bohn, vice president, golf ball marketing, advertising and communications, said: “This is just one way for us to generate exposure and support for the Komen Foundation in its effort to provide funds for breast cancer research and education to eradicate this disease.”

Wilson Sporting Goods has been a steadfast ally, too, in the fight against breast cancer. It has supported The Breast Cancer Research Foundation since 1998, donating more than $2 million to the organization. Wilson Golf is contributing to that effort by giving 1 percent of its sales from the Hope line of equipment, which includes a box set with clubs and balls.

According to the Komen Foundation, there will be more than 230,000 new cases of invasive breast cancer among U.S. women in 2011. With contributions from companies such as Acushnet and Wilson, the fight continues.

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