Golf 2.0 bolsters player-development staff

Joe Steranka, CEO of the PGA of America, is interviewed during a press conference prior to the start of the 92nd PGA Championship.

Joe Steranka, CEO of the PGA of America, is interviewed during a press conference prior to the start of the 92nd PGA Championship.

Golf 2.0, the PGA of America-led initiative to grow the game, continues to build its field staff to help golf facilities in key markets attract players.

A critical element of Golf 2.0 is the hiring of key personnel, who will serve as consultants to help course operators and their staff implement player-development programs.

On March 27, the PGA announced the addition of five player-development regional managers, bringing its total to nine. They’ll be based in markets determined to have the most growth potential.

The new team members, all of whom are PGA professionals, and their territories: Michael Aldrich (Washington); Daryl Batey (Atlanta); Bob Doyle (Phoenix); Chuck Higgins (Dallas) and Monte Koch (Seattle).

All of the regional managers will report to Rich Richeson, who fills the newly created position of player development regional manager.

Said PGA chief executive officer Joe Steranka: “By their efforts, we will expand our outreach. . . underscoring golf as a game for everyone.”

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