On-course equipment sales top '11 pace
Wednesday, August 22, 2012
Editor's note: This story has been updated with correct data
Spurred by increased play, equipment sales at on-course shops through the first half of 2012 trended well ahead of last year's pace.
According to industry research firm Golf Datatech LLC, sales of key hard goods and soft goods at pro shops reached $493.3 million, up 15.7 percent compared with the total for the first six months of 2011. Golf Datatech reported that the 2012 results marked the first time six-month sales eclipsed previous-year, comparable-period sales since the company began tracking such data since January 1997.
“The first six months of weather has been extremely favorable throughout most of the country for golf participation and the effects of this are evident in rounds played and equipment sales,” said Tom Stine, Golf Datatech's founder. Through June, rounds played in the U.S. were up 12.2 percent.
All of the major product categories posted sales gains. The following represents year-over-year increases for the first six months by individual categories:
• Golf balls: up 10.3 percent
• Metalwoods: up 21.5 percent
• Irons: up 19.1 percent
• Wedges: up 19.9 percent
• Putters: up 15.3 percent
• Shoes: up 19.2 percent
• Gloves: up 9.1 percent
• Bags: up 14.1 percent
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