Puma signs Poulter to showcase footwear, belts

PGA Tour and European PGA Tour star Ian Poulter looks at himself in a mirror after being suited prior to his motion-capture session for the making of EA Sports' Tiger Woods '13 in Orlando, Fla. on June 8, 2011. Poulter's session, which included an extensive photo session and interview, lasted nearly 2 hours, including 150 motion captures of his swing.

PGA Tour and European PGA Tour star Ian Poulter looks at himself in a mirror after being suited prior to his motion-capture session for the making of EA Sports' Tiger Woods '13 in Orlando, Fla. on June 8, 2011. Poulter's session, which included an extensive photo session and interview, lasted nearly 2 hours, including 150 motion captures of his swing.

Ian Poulter, a long-time Cobra staff player, is expanding his endorsement duties to the company’s sister brand, Puma Golf.

Beginning this season, Poulter will wear Puma footwear and belts, and continue to use Cobra equipment.

By tapping Poulter, Puma adds another marquee name to help increase its profile and credibility as a legitimate golf brand. Puma, which acquired Cobra in 2010, has steadily increased its footprint in the golf category, and its marketing stable includes Rickie Fowler, Lexi Thompson, Anna Nordqvist and Johan Edfors.

“Ian’s worldwide presence on multiple tours will help drive home Cobra Puma Golf’s core message to enjoy golf through innovative, performance products with a stylish edge…,” said Bob Philion, president of Cobra Puma Golf, in a statement.

Initially, Poulter will wear Puma’s new Neo Classic Pro-Type shoe. This model won’t be immediately available to consumers, but a limited release is scheduled for midsummer. Among the shoe’s features: a full-grain upper leather with brogue details in the formstripe; the company’s proprietary S2C Pro (Swing Speed Chassis Pro) outsole; S2 Quill Technology – a combination of directionally molded spikes and replaceable spikes for traction.

As part of his responsibilities, Poulter also will serve as a consultant to help develop new footwear styles for market. A Cobra staff player for more than five years, Poulter this season is using the ZL Encore driver, AMP 3 wood, Baffler Rail 2/H, and S3 Pro CB irons (4-6) and MB irons (7-PW).

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