Complete coverage: 2012 PGA Merchandise Show

Jack Nicklaus, Ken Griffey Jr., and PGA Officials during the opening of 2012 PGA Merchandise Show.

Jack Nicklaus, Ken Griffey Jr., and PGA Officials during the opening of 2012 PGA Merchandise Show.

Not able to get inside the doors at the annual merchandise showcase? No worries, we've got you covered. Check back multiple times a day for the latest from the showroom floor.

From the latest on equipment launches, to the latest fashion trends, to the little-known companies making noise at the Show to exclusive interviews with celebrities and golf stars alike, Golfweek will bring you wall-to-wall coverage starting on Wednesday at Demo Day at Orange County National and on Thursday through Saturday from the Convention Center in Orlando, Fla.

You'll hear from our business editor, Gene Yasuda, our equipment expert, Jim Achenbach, and the rest of our staff of industry experts.

Want to follow along socially? Follow us on Twitter here and on Facebook here.

Here is a look at our preview coverage:

Day 3, in pictures

Photos: Tracy Wilcox once again brings you inside the ropes with a final-day look at the PGA Merchandise Show in Orlando, Fla. CLICK HERE FOR PHOTOS.

Pitching product: Callaway

Product pitch: At Demo Day, part of the 2012 PGA Merchandise Show, Callaway's Lead Custom Fitter Matt Haneline shows off the RAZR Fit driver line, along with RAZR XF irons. CLICK HERE FOR VIDEO.

Product pitch: Ping

Product pitch: Brad Schweigert, Director of Engineering for Ping, talks about the G20 and i20 line of drivers and irons at Demo Day, part of the 2012 PGA Merchandise Show. CLICK HERE FOR VIDEO.

Product pitch: Bridgestone Golf

Product pitch: Bridgestone Golf's Ball-Fitting and Golf Club Manager Corey Consuegra, introduces us to Bridgestone's new line of B330 golf balls, as well as two new irons for the J40 line. CLICK HERE FOR VIDEO.

Product pitch: Adams Golf

Product pitch:From Demo Day, Adams Golf's Vice President of R&D Tim Reed shows off Adams Golf's new Fast 12 line of drivers and a12 line of hybrids. CLICK HERE FOR VIDEO.

What was old is new again

Gene Yasuda: Nearly 50 years removed from setting the trend with his apparel, that fashion statement has inspired a whole new collection - and potentially a new generation of fans. CLICK HERE FOR STORY.

Day 2, in pictures

An inside look: Images from the second day of the PGA Merchandise Show at Orange County Convention Center in Orlando, Fla. CLICK HERE FOR PICTURES.

Product pitch: Nike

New Concept: Tom Stites, Director of Product Creation at Nike Golf, introduces the new Nike NexCOR VR_S driver series, along with the Method Concept putter at Demo Day, part of the 2012 PGA Merchandise Show. CHECK OUT THE VIDEO.

Product pitch: Cobra

AMPed up: Cobra's Vice President of Research and Design Tom Preece, introduces Cobra's new line of AMP drivers and irons, as well as updated Baffler hybrids and fairway woods. CLICK HERE FOR VIDEO.

The Show floor: Revealed

Wildman on the loose: Golfweek.com's Asher Wildman hits the show floor to see what he can find at the 2012 PGA Merchandise Show, and you'll be amazed by how crazy a golf show really can be. CLICK HERE FOR VIDEO.

Putter, putters, everywhere!

Take a look: Here are a few of the putters - from Odyssey to Titleist to Ping to TaylorMade - on the floor of the 2012 PGA Merchandise Show at the Orange County Convention Center near Orlando, Fla. CLICK HERE FOR PICTURES.

Pitching a product: Wilson

New products: At Demo Day, part of the 2012 PGA Merchandise Show, Michael Vrska of Wilson Golf talks about their new club lineup including the DXi driver, Ci11 and FG Tour V2 irons, and their all new Duo golf balls. CLICK HERE FOR VIDEO.

Making a Tour revival

Gene Yasuda: Though an iconic golf brand, Ashworth, in its last years as an independent company, became the quintessential lifestyle brand. Now, it’s back to being tour authentic, too. CLICK HERE FOR STORY.

Pitching a product: Mizuno

New products: Mizuno Golf's Director of Marketing Chuck Couch talks about Mizuno's new MP-59 and JPX-800 HD irons at Demo Day, part of the 2012 PGA Merchandise Show. CLICK HERE FOR VIDEO.

Pitching a product: TaylorMade

TaylorMade: At Demo Day, part of the 2012 PGA Merchandise Show, Mike Ferris, Global Vice President of TaylorMade, introduces TaylorMade's new Rocketballz clubs, including all new Rocketballz metals, and irons complete with wedges. CLICK HERE FOR VIDEO.

Introducing Golf 2.0

PGA Show 2012 blog: Golf legend Jack Nicklaus joined a panel of industry leaders Thursday at the 2012 PGA Merchandise Show to discuss the Golf 2.0 initiative and the future of the struggling golf industry. CLICK HERE FOR STORY.

Introducing Golf 2.0

PGA Show 2012 blog: Golf legend Jack Nicklaus joined a panel of industry leaders Thursday at the 2012 PGA Merchandise Show to discuss the Golf 2.0 initiative and the future of the struggling golf industry. Blog. Plus, we got video of Jack Nicklaus and the rest of the panel talking through Golf 2.0. CLICK HERE FOR EXCLUSIVE VIDEO.

What to wear??

Fashion blog: Wondering what the apparel trends are at the annual PGA Merchandise Show? We'll give you a glimpse at what companies have in store throughout the day. CLICK HERE FOR VIDEO.

Pitching a product: Titleist

New toys: Titleist's Director of Custom Fitting Brett Porath introduces their new lineup at Demo Day, part of the 2012 PGA Merchandise Show, including new 910 metals, and a new line of wedges and updated irons with their AP1 and AP2 models. CLICK HERE FOR VIDEO.

They've done their research

Gene Yasuda: FootJoy will be showing off something new on the show floor this year - its own apparel line. It wasn't a fly-by-night decision either, as the company took its time to enter the market with a strategy. CLICK HERE FOR STORY.

The Lexi Show

A look at Lexi: The LPGA teen sensation put on a show in front of the Cobra/Puma cube during an afternoon session at Demo Day. CLICK HERE FOR PICTURES. Plus, Julie Williams caught up with Thompson for a quick Q&A as she prepares for her first full season on the LPGA Tour. CLICK HERE FOR STORY.

Stars come out, in pictures

Star gazing: From Lexi Thompson to Brittany Lincicome to Suzann Pettersen, we captured the stars while they showed off new equipment at Orange County National near Orlando, Fla. CLICK HERE FOR PICTURES.

Nike's new Method stands out

Cool concept: Among the most eye-catching putters at the PGA Merchandise Show is Nike’s new Method Concept, a putter whose front section is flaming red and back section is midnight black. CLICK HERE FOR STORY.

Demo Day: The blog

Demo Day blog: Golfweek staffers are on the ground at Demo Day, the first day of the PGA Merchandise Show, bringing you coverage on the latest and greatest golf equipment for 2012. UPDATE: Check out videos from our Golfweek.com crew, including JumboMax, SNAG and HIRZL Gloves.CLICK HERE FOR STORY.

Demo Day, in pictures

An inside look: Check out our exclusive - and extensive - photo gallery from Demo Day at Orange County National near Orlando, Fla. From Nicole Smith and Nicole Hage, to some cool new concepts, we give a look at what very few get to see today. CLICK HERE FOR PICTURES.

Previewing the Show

What to expect: Golfweek.com's Asher Wildman previews the 2012 PGA Merchandise Show with Jim Achenbach, Golfweek's associate editor of equipment and technology. CLICK HERE FOR VIDEO.

The always fashionable Ian Poulter

Hate To Be Rude: Golfweek's Jeff Rude catches up with Ian Poulter to ask him about his successful 2011; including two wins, a new Rolls Royce, and particularly who's the best and worst dressed on tour and who he'd like to see wearing his clothing line. CLICK HERE FOR VIDEO.

Will the golf industry recover in 2012?

Gene Yasuda: Will the golf industry finally gain traction again in 2012? It’s the economy, stupid. It may be the most concise answer, but it only partially explains why golf is far from experiencing a recovery in 2012. CLICK HERE FOR COMMENTARY.

Golf carts closer to going solar

Jim Achenbach: Golf Cart Solar is showing off its affordable stable of solar panels that could potentially revolutionize how golf carts are used on the course. And at $427 apiece, the price might just be right. CLICK HERE FOR STORY.

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