Cobra to showcase special-edition orange AMP driver
Tuesday, January 7, 2014
There is orange, and then there is screaming, fire-breathing orange.
Cobra’s new special edition orange AMP driver, inspired by Rickie Fowler, falls into the latter category. This eye-catching driver will be available Aug. 1. It will cost $499.
There is just one other modern driver that might attract as much colorful attention: the all-pink Ping G20 that was offered as a limited-edition tribute (5,000 total) to pink-loving Bubba Watson and his Masters victory. It quickly sold out at $430 apiece.
All Cobra is saying about the orange AMP is that it will be sold “in limited quantities.”
This driver stands out like a fire at the North Pole. The driver head is orange, the shaft is orange, the grip is orange and it comes in a bright orange box. Fowler, of course, has adopted orange as his color of choice on the PGA Tour.
Some people may scoff at the brashness of the color concept, but there is one big reason why this driver is more than a display club. That reason is Tom Preece, designer of the driver.
In recent years Cobra has released a series of powerhouse drivers, all of them designed by Preece. He is responsible for others Cobra clubs as well, but the drivers have been particularly innovative and successful. From S9-1 to L5V to S2 to S3 to ZL to Long Tom to ZL Encore to AMP, Preece is the man behind these drivers.
I remember talking with Ian Poulter about Preece and his family of Cobra drivers, and the flashy Poulter was extremely reflective and serious.
“I wish I could just go out there on a worldwide stage and tell everybody how good these drivers really are,” said Poulter, a Cobra staff player.
For the all-orange AMP -- or the regular AMP, for that matter -- Preece likes to talk about an enlarged “sweet zone” that produces more distance on offcenter hits. This zone features an elliptical area extending from low-heel through the center of the face to high-toe.
The driver also can be set to neutral, open or closed face angle positions.
Fowler said it’s been “a lot of fun” working on Project Orange, but amateur golfers will have fun primarily if they hit longer drives, which Cobra believes they will. In Cobra jargon, that would be “blistering drives.”
The orange AMP is being manufactured in lofts of 9.5 or 10.5 degrees with a choice of R or S flexes. The shaft is a Diamana White Board from Mitsubishi Rayon, painted orange, of course. The orange Lamkin grip is a 3GEN R.E.L. model.
Even if golfers don’t hit longer drives, they may glow in the dark with this phosphorescent orange weapon. It is a conversation piece, that’s for sure.
Golfweek.com readers: We value your input and welcome your comments, but please be respectful in this forum.