Callaway CEO refocuses company, recruits rival
Monday, May 13, 2013
Callaway CEO Chip Brewer, making moves to refocus the company on its core business, has hired a marketing executive from rival TaylorMade and eliminated a top-level product-development position.
Harry Arnett, who recently served as vice president of global marketing for TaylorMade and its two other brands, Adidas and Ashworth, is joining Callaway as senior vice president of marketing, Callaway spokesman Tim Buckman confirmed June 6.
Arnett will report directly to Brewer, and, in a significant management change, so will global directors of Callaway’s major product categories such as woods and irons, golf balls and Odyssey putters.
With Brewer playing a more direct role in product development and Arnett spearheading marketing initiatives, Callaway eliminated its senior vice president position of global brand and product. That post had been filled by Jeff Colton, who had been a Callaway employee for 18 years. Colton is no longer with the company, Buckman confirmed.
Arnett is expected to start June 18.
Since becoming Callaway’s chief executive in March, Brewer has moved quickly to redirect the company’s attention back on its main business and minimize potential distractions. The personnel moves reflect such streamlining and follow Callaway’s recent sale of its secondary brands such as Top-Flite and Ben Hogan.
Meanwhile, in another sign of Callaway’s changing of the guard, the company confirmed that long-time senior executive Steve McCracken recently joined Fish & Richardson, a San Diego law firm that specializes in intellectual property.