Hilfiger nets sponsorship of Chelsea Piers
Tuesday, June 19, 2012
The Tommy Hilfiger Group, which relaunched its golf collection in 2011, has entered into a sponsorship deal with the Golf Club at Chelsea Piers in New York City.
The two-year agreement includes advertising placement for Hilfiger's Spring 2012 campaign, which features endorser Keegan Bradley. Other signage – including parking garage banners, elevator door wraps and tee-divider patches – are part of the deal as well.
In addition, club staff will be outfitted in Tommy Hilfiger Golf apparel and select merchandise will be sold in the New York Golf Center pro shop at Chelsea Piers.
The sponsorship continues Tommy Hilfiger's push back into the market. In February, the brand announced Bradley, 2011 PGA Championship winner, as its global ambassador. In March, the company signed British golfer Melissa Reid to promote its women's golf collection.
Regarding the new sponsorship deal, Hilfiger said: "The Golf Club at Chelsea Piers is an iconic spot for New York golfers and a great location to showcase the golf collection."