PGA launches ad campaign for Get Golf Ready

Get Golf Ready
Get Golf Ready

Monday, June 25, 2012

Continuing its push to grow the game, the PGA of America debuted today a promotional campaign for the Get Golf Ready initiative on ESPN Radio and

Get Golf Ready is a series of group lessons designed to help beginners not only learn basic swing mechanics, but how to navigate their way around a golf course. Industry leaders are trying to make Get Golf Ready – and its “real-life” approach to teaching golf – a uniform and affordable means to attract more participants to the game.

According to the PGA, a variety of commercial spots promoting Get Golf Ready will air nationally on ESPN Radio programs such as “Mike & Mike in the Morning,” “The Herd with Colin Cowherd” and “The Scott Van Pelt Show.”

In addition, the PGA is running a geographically targeted marketing campaign on